**Description** American Express invites you to share your resume so you can be considered for future opportunities in the New York-based marketing organization **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The Acquisition & Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express. How will you make an impact in this role? This role is an exciting new opportunity as part of the International ACM organization to develop and implement an optimal growth plan and operating model for International Paid Media channels that enables growth, efficiency and innovation whilst balancing central governance, local expertise and external perspectives. This is an important new role for the ICS CoE given the large volume of incremental investment media is driving and new attribution model that is challenging the way we think about media channel performance. The role will be responsible ensuring the delivery of the media growth strategy by leading the relationship with the central media buying agency, creative agency and partnering with media analytics, to ensuring the delivery of the central Acquisition ​growth strategy and establish consistent reporting across all markets​ to drive incremental, profitable demand. Current focus areas span across Consumer and Small Business Services (SBS). **Key responsibilities include** :  + Lead the relationship with the central media buying agency and partner with EDDS media analytics to develop an optimized operating model, developing media performance framework to drive incremental demand in profitable ROI + Streamline creative operating model in partnership with creative agency Dentsu to enable robust creative testing, share and learn across ICS markets and approach for best-in-class assets + Partner with central media agency and key publisher partners and lead with an external perspective to deploy innovative tests, in line with latest BETA/ digital trends to cultivate new media growth opportunities + Partner with Analytics teams to ensure we have the appropriate channel reporting at a subchannel level including mixed media modelling to drive clearer measurement of media activity and inform spend recommendations + Ensure collaboration across Global Advertising & Brand Management (GABM), EDDS, SBS COE and Market teams to define our upper media strategy including audience strategy + Champion enterprise-wide collaboration, developing a media community across EDDS, Analytics, GABM and US to share best practice and learnings **Required Qualifications** : + 5 years of digital media marketing experience + In depth knowledge of the media landscape including experience collaborating with and leading agency partners and/or media publishers + Proven track record of developing and executing winning acquisition media strategies to driving acquisition results + The ability to transform data into actionable insights + Highly strategic and creative thinker with the ability to work through unstructured problems and develop clear and executable action plans + Excellent communicator with outstanding ability to build strong relationships across the Blue Box, ability to bring Amex stakeholders along the journey + Demonstrated ability to lead and collaborate with a range of stakeholders (both internal and external) to drive a customer-led agenda forward, identify win-win solutions and deliver against key initiatives **Qualifications** Salary Range: $80,000.00 to $155,000.00 annually bonus benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + 6% Company Match on retirement savings plan + Free financial coaching and financial well-being support + Comprehensive medical, dental, vision, life insurance, and disability benefits + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. **Job:** Marketing **Primary Location:** US-New York-New York **Schedule** Full-time **Req ID:** 25002148