• Develop and implement a comprehensive advertising strategy to drive revenue growth and market share in South East Asia.
• Lead and manage a team of advertising professionals, including account managers, media planners, and creative specialists.
• Oversee the end-to-end advertising process, from market research and campaign planning to execution and performance analysis.
• Build and maintain strong relationships with key clients, understanding their business objectives and providing tailored advertising solutions.
• Collaborate with cross-functional teams, including sales, marketing, and product teams, to align advertising efforts with overall business goals.
• Analyze market trends, consumer behavior, and competitive landscape to identify new opportunities and optimize advertising strategies.
• Ensure compliance with advertising regulations and industry best practices.
• Manage and optimize advertising budgets and resources for maximum ROI.
• Provide regular reports and presentations to senior leadership on advertising performance, insights, and recommendations.
• Lead a people workstream within the wider International Expansion organisation to foster culture and collaboration across teams.