A bit about us 

Trek and BCycle is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
 

Job LocationBCycle Santa Cruz

Summary

Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.
 
Our mission is to create products we love and take care of our customers. We value our people, making sure we put the best team on the field. We value new ideas from anywhere, inspiring others with our positive energy, dealing with reality to make the tough calls, and getting things done fast- turning ideas into reality.
 
Trek & BCycle, its bike share subsidiary, are proud to relaunch bike share in Santa Cruz, with a brand new, all electric pedal assist bike fleet. With this relaunch, Santa Cruz bike share program will join the e-bike revolution, bringing 300+ e-bikes to the city and changing the way people move through it.

Job Description

Santa Cruz BCycle is looking for an energetic and driven General Manager to lead a fast-paced, customer-focused, fun, inclusive, and hardworking team. The General Manager will be an entrepreneurial self-starter who enjoys the challenge of a dynamic environment, is adaptable, works well with a variety of people, is driven to make the sale, and is ready to lead a team and own a business. An excellent candidate will have great positive energy, a can-do attitude, and the ability to work well with others in fluid environments. This position will offer opportunity for ownership and growth in several key areas of business, including:

Leadership

Articulate a compelling vision for BCycle, and lead your team and business with a combination of will and humility, with a relentless focus on having the best team on the fieldWork with BCycle, LLC and Trek Bicycle to set program Objectives and Key ResultsBe a source of positive energy in all interactions; keep a fun & flexible attitude, and focus efforts on aspects of the business that are in your direct controlSet high standards for yourself and others; hold people accountableAct with a high sense of urgency and get things done fastServe as the public face of BCycle for both internal and external stakeholdersLead with honesty and integrity in all aspects of businessCreate a great place to work with an inclusive team culture

Business Development

Grow the business by building partnerships with municipal stakeholders, program sponsors, and community partnersDeliver compelling presentations and business proposals, from initial pitch, to contract execution, implementation, service delivery, and contract renewalDevelop and implement strategies to drive system ridership, rider retention, and system-generated revenuesDevelop strong partnerships with key stakeholders in the Santa Cruz business community, the bike share community, and Trek Bicycle & BCycle LLC

Marketing & Communication

Lead the development of BCycle’s marketing and communication strategy, objectives, and key resultsPlan and execute program marketing, communications, and public relationsManage public-facing communication, including speaking engagements, printed materials, website, social media, customer communications, Santa Cruz BCycle’s Annual Report, sponsor reports, press releases, and media interaction

Operations

Work with the Operations Manager to ensure seamless day-to-day program management of the BCycle bike share systemAccurately forecast expenses and manage the operating budgetWork with the city to determine station locations and acquire permitting approvalsDevelop and share bike share best practices within the larger BCycle, LLC teamHelp drive product innovation as a key player in BCycle LLC’s product development and testing processes

Customer Service

Manage a highly responsive and customer-first approach to serviceOversee the delivery of high-quality service from BCycle’s third-party customer call centerEnsure timely response to customer communications across multiple platformsAs needed, directly communicate with customers in-person, electronically, and over the phoneListen to customers: develop tools and metrics to reduce instances of customer issues and increase satisfaction

Analytics

Perform weekly reporting and analysis to identify opportunities for growth and improvement across the businessProvide program reporting to BCycle and Trek senior managersBuild, distribute, and analyze surveys to improve the customer experienceDevelop processes to track metrics and measure growthUse internal and external metrics to project growth opportunities

Requirements

Experience with business operations including managing a P&L, data analysis, and marketingEffective leadership and management skillsExcellent written and verbal communications, with strong presentation skillsGood negotiation skills and attention to detailHigh proficiency in Word, Excel and PowerPoint

Preferred Qualifications

Bachelor’s degree in Business
MBA preferred
 

Compensation Range

Annual Salary $85,000.00 - $95,000.00

Trek and BCycle Benefits

•    Flexible and fun company culture
•    Competitive health care
•    PPO & HDHP medical plan options, Dental insurance, Vision insurance
•    Flexible Spending Accounts (FSA)
•    Free life insurance & optional term life insurance
•    Competitive vacation package
•    401(k) with match and Employee Stock Ownership Plans (ESOP)
•    12 weeks of maternity leave with 100% pay
•    Paid company holidays
•    Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
•    Employee discounts on all product
•    Deep partner retail discounts

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws.  This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

We are an E-Verify employer.

For more information, please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish