ABOUT ABBOTT :
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Established Pharmaceuticals
We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
Primary Job Function:
Be responsible for management and performance of responsible products (existing and newly launched) by developing strategies that will differentiate the products with competitive advantages based on clear understanding of the corporate objectives and the healthcare environment
Core Job Responsibilities:
Product Planning & Implementation
Develop strategic/operating plans and POAs for designated product(s)Ensure effective implementation of designated promotional plans to achieve desired business outcomesLead internal customers and partners to align and to act for product objective achievementMarket Intelligence
Analyze and interprets market intelligence from a range of sources (including market research) to ensure that knowledge is up to date and appropriate for decision making
Forecast accuracy & Budget Management
Assess and understand the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectivesDemonstrate sound financial management by ensuring expenses are within budgets to achieve profit targetsRelationship Management with Customer/Stakeholders
Build positive relationships with key customers/stakeholders (opinion leaders) by understanding and managing their needs and expectationsSeek opportunities to provide values that will enable successful implementation of product strategies and tacticsWork with Field Force and Other Commercial & Cross-divisional functions
Work effectively with field force to develop, implement and monitor strategies to achieve budgetsPartner closely with Trade Relations, Key Account Management to develop and implement pricing and channel strategiesUnderstand the interdependencies of cross functional teams and work effectively with key stakeholders to develop, implement and monitor grand strategies to achieve budgets.Position Accountability / Scope:
Responsible for marketing management of GI productsMinimum Experience/Knowledge required:
At least a university graduateBachelor’s degree, Pharmacy or Medical Science background preferredIndustry experiences more than 5 years (including at least 3-year marketing experience)Marketing experience in GI area preferredProficient in oral and written communication in English