Global Brand Director Malts and Irish
Brown-Forman
**Meaningful Work From Day One**
The Global Brand Director, Malts & Irish is the chief steward of Brown-Forman’s Malts and Irish brands and their short- and long-term performance measured by market share, revenue and earnings growth, as well as the continuous strengthening and growth of the consumer franchise. This global leadership position is a key contributor on the Global Marketing Leadership Team, partners closely with key internal and external stakeholders, senior commercial leaders, distillery leadership teams, R&D, and members of the B-F Executive Leadership Team.
**What You Can Expect**
+ Enterprise leader in the development and deployment of the Malts & Irish portfolio’s global growth strategy. This responsibility requires continuous assessment and evolution of the current state of the four primary strategic pillars - Portfolio, Geography/Channel, Organization and Investment - and their role in delivering the strategic ambitions set for these categories.
+ Lead and develop a team of 14 cross functional employees including homeplace manager, brand advocacy brand and global brand managers.
+ Responsible for the development of all global creative assets and programs and the management of the associated agencies of record.
+ Responsible for the development of all key Malts and Irish brands’ strategies including portfolio, advertising, experiential, visual assets guide, and other associated support materials.
+ Responsible for the protection of the Intellectual Property (IP) and reputation of the relevant trademarks.
+ Responsible for the brand and product innovation initiatives defined by the portfolio strategies and governed by the Stage and Gate process and BFC authorization guidelines.
+ Responsible for leading the brand-specific component of the Malts and Irish Supply and Demand Planning process.
+ Responsible for development and deployment of the Homeplace strategy, partnering closely with the homeplace leadership.
+ Primary contact at the global level for our Irish whiskey partners.
+ As a member of the Global Marketing Leadership Team, this role has joint responsibility on the leadership of our process of continuous strengthening of Brown Forman’s overall marketing capabilities and the development of marketing talent around the world.
**What You Bring to the Table**
+ A minimum of 12 years of consumer goods marketing experience working across disciplines, setting global strategy for world class brands and building consumer franchises that experience world-class growth
+ Demonstrated success managing marketing budgets and teams
+ Demonstrated experience successfully influencing and partnering with stakeholders across all levels of a multinational organization
+ Strong business and financial acumen with a track record of success delivering results, managing resources with agility and making enterprise-level decisions
+ Expert understanding of marketing principles and brand growth strategy and a demonstrated record of success communicating these principles and strategies with clarity to drive adoption and execution
+ Global creative and media agency management experience
+ Demonstrated strategic leadership across a range of marketing disciplines
+ Demonstrated leadership of large-scale innovation and change management projects and initiatives
+ Demonstrated record of success inspiring brand teams to implement creative vision
**What Makes You Unique**
+ Beverage alcohol and luxury goods experience is highly preferred
+ Experience leading Malts & Irish brands is also preferred
**Who We Are**
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
**What We Offer**
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
_\#glenglassaugh_
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Function: Marketing
City:
London
State:
Country: GBR
Req ID: JR-00008316
Confirm your E-mail: Send Email
All Jobs from Brown-Forman