Job title: Global Brand Marketing Manager 

Department: Global Marketing

Location: Commutable distance from Fareham, UK or Victor, US

Working hours: Full time, Mon-Fri (hybrid working arrangement)

 

A brighter future awaits you

Job summary – What to expect: 

As our Global Brand Marketing Manager, you’ll work closely with the Global Brand Portfolio team, broader global marketing organization and regional markets and is responsible for supporting the execution of global brand marketing and communications initiatives across our franchises. The Brand Manager will also lead intelligence and best practice sharing across the regions, keeping both Global and Local informed on key activities & market insight that enable effective decision making. This role requires forming strong partnerships and working collaboratively with in-region and in-country marketing personnel as well as cross functional groups including professional affairs, regulatory affairs, legal, R&D, finance, marketing technology, supply chain, packaging, outside agencies, and other commercial stakeholders.

Essential Functions & Accountabilities:

 

Lead & support select global marketing activities that drive business for FRP/1day and cross franchise initiatives.

Partner with regional marketing teams, lead markets, and cross functional stakeholders to develop and deploy tools and materials including claims, advertising creative, marketing collateral, and sales training and presentations Develops, with cross functional and geography input, new brand claims and leads the claims management process and execution to ensure deployment of the most compelling and competitive claims driving our brands Support the brand franchise by partnering with regions on execution of specific product launches, marketing initiatives and brand campaigns. Lead market intelligence gathering and insight generation, to continuously influence latest global thinking Lead and be a competitive intelligence expert, leveraging and synthesising key activity and insights that empower effective action across our global markets Lead market research projects supporting franchise strategic goals, leveraging insight to both drive good decision making as well as leveraging for effective claims development Support clinical studies deployment with a strong marketing voice that maximises the effective claims output for global leverage Evaluate marketing initiatives across the globe to determine effectiveness and make recommendations for improving and/or developing new programs. Track programs, assets and collateral that are developed in each market and proactively share materials and best practices across markets and regions; work with Marcom team to monitor Digital Asset Manager to ensure content is up to date

Manage reporting and analytics to provide insight into success and health of the business.

Responsible for creating and issuing monthly business and activity global scorecard for the portfolio, gathering input from finance and the regions to complete. Helps conduct competitive research and analysis. Provides input into global research projects in conjunction with regions and the commercial strategy team.

Liaise with key stakeholders and partners to execute brand initiatives.

Partner with Global and regional Professional Affairs to provide input into materials that support franchise strategy and plans across the regions, including event execution, training, papers, and presentations. Liaise with marketing technology group to provide input into digital tools that support CVI as a technology leader

Additional responsibilities:

Manage budget and associated review processes with finance team. Support cross franchise where it makes sense on global marketing processes that facilitate the effective operation of the global marketing department

 

About you:

4-7 years prior brand or product marketing experience required. Prior global marketing experience a bonus but not necessary. 2 years experience in medical/med device or other government-regulated industry, in a B2B2C business model, preferred. Vision care category experience a plus, but not required. Positive influencing and relationship-building skills, with the ability to build respect and trust with colleagues from a variety of different cultures, professional disciplines, and backgrounds.  Self-starter; ability to work independently as well as within a team to achieve determined objectives. Ability to prioritize and manage multiple concurrent projects with competing deadlines.  Proactive, driven, works with a sense of urgency to get things done. Has high energy A sense of curiosity, the desire to continually learn and understand, and a willingness to respectfully examine and challenge the status quo if warranted. Strong written, oral, and presentation skills required. Strong qualitative and quantitative analytic skills required. Proficiency with office software including Microsoft PowerPoint, Word, Excel, and Outlook. Experience using Salesforce.com and Saleforce Marketing Cloud would be an asset.

 

What we offer:

You’ll receive competitive compensation and a fantastic benefits package including a competitive salary, bonus, 25 days annual leave, healthcare, access to our Wellness Platform to support you in mental health and wellbeing, a discounted contact lens scheme and much more!

We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours. 

We also provide access to LinkedIn Learning to help you develop in you career and grow with CooperVision

 

If you like what you see, take the first step towards your Brighter Future and apply today! All suitably qualified applicants will receive equal consideration and opportunities from CooperVision.

Please view our careers page at https://hcjy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1to view all other opportunities.

 

Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran

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