Overview

PagerDuty is looking for a Marketing Campaign Specialist to drive efficiency, scale, and maximize the impact of our PagerDuty marketing campaigns. Reporting to the Senior Manager, Global Campaigns, you will manage the execution and optimization of our campaign tactics. The ideal candidate has experience executing B2B SaaS integrated marketing campaigns and making data-driven decisions that maximize marketing pipeline contributions.

PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tell us that co-located collaboration strengthens connections, drives innovation, and accelerates learning. This role is expected to come into our San Francisco office once per week so you can thrive in your new role and fully embrace being a Dutonian!

How you impact our vision: Own the end-to-end execution of planned campaign tactics in close partnership with Performance, Regional, Corporate, and Marketing Operations marketing teams, including asset development, audience segmentation, activation across web, email, and digital channels, and performance tracking. Develop and own the global campaign activation calendar for team-wide visibility into campaign and program tactics, while proactively identifying areas to streamline the activation process to help the team to work more efficiently.  Support our team’s Campaign Managers in executing our webinar programs and coordinating third-party demand-generation vendors. Work closely with Marketing Operations to ensure that our campaign tactics target the right people at the right accounts through the right channels. Proactively monitor tactic performance and identify areas for optimization using actionable, data-driven insights to improve performance and increase campaign return on investment.  Basic Qualifications 3+ years of experience in successfully executing B2B marketing campaigns Hands-on experience executing across web, email, and digital marketing channels Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns Preferred Qualifications B2B SaaS background  Marketing automation experience (Marketo, Hubspot, Eloqua) Strong communication and copywriting skills across internal and external audiences. Strong quantitative and analytical skills with an understanding of B2B marketing metrics.

The base salary range for this position is 84,000 - 130,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.