Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 20,300 professionals every day in a network of 9,700 points of sale across 26 countries, give back the joy of hearing, feeling and living to thousands of people across the world.

In Amplifon we believe people are the most important component of our success. Thanks to our best-in-class Hearing Care Professionals and front and back-office Teams, we are able to put the everyday taps, pops and splashes back into the lives of our customers. We believe that it’s only through strong investment in talent engagement, continuous professional development, support and recognition that our people can exceed every limit and build a fulfilling career.

Aligned to this goal, we offer a hybryd working policy, allowing employees to work 9 days/month remotely.

 

What we are looking for

For our Global HQ, we are currently looking for a Global Digital Audience & Campaign Sr Specialist who will support the Global Digital Team to transform digital data in digital audience actionable for our campaign activities on all digital properties.

Position detail

Monitor and measure analytics and funnel data, Produce reports and dashboards to ensure data and insights are always accessible, Identify, analyze, and interpret trends or patterns in complex data sets to identify insights and opportunities for optimizations Ideate and monitor A/B test to optimize conversion rates and advise new features and business opportunities, analysing and deep-diving into the results to give recommendations Collaborate with the Corporate Digital Team and Local Digital Managers to perform analyses Ensure data collection and data population/audiences works properly for all countries Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey Develop and manage ongoing audience analytics and reports and provide behavior insights and formal recommendations of strategy aligned audiences Evaluate existing data collection and segmentation capabilities to identify opportunities for new test & learn use cases that align with the overall vision Create a complete database of customers and systems involved in data management processes to analyze, track and manage interactions with end users; Analyze customer data present in different platforms and define the extraction and integration processes with CDPs;

 

What you'll need

Bachelor’s degree in Engineering, Marketing, Information Technology, or Business/Management 3+ years of prior Experience in a data-intensive analytics role such as in Digital Analytics Data-driven approach Knowledge of digital marketing Experience with Adobe Analytics and Adobe Target is a plus Knowledge of SQL, preferably using data in BigQuery is a plus Experience with advanced analytics and statistical software languages (R or Python) is a plus At least 3 years of experience in using Customer Data Platform or one of the following platforms: Salesforce Data Cloud, Adobe RTCDP, Oracle, Microsoft 365, Treasure Data, Tealium, Lytics, Hightouch, Growthloop, Census; Experience creating traits and segments for targeting and enriching customer profile attributes in a DMP (Adobe Audience manager preferred), along with in-depth knowledge of 1st, 2nd, and 3rd party data Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators