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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Global IT Platform Engineer Director & Chapter Lead for the Marketing Function, you will be one of the core technical leaders for marketing technology to shape how we effectively engage and acquire audiences. Your role is to drive best practices, ensure platform health, and enable product squads by providing deep expertise in CRM, automation, and audience segmentation technologies.

 

You are a technical thought partner for product squads—helping them execute effectively by guiding the \"how\" behind engineering decisions—while ensuring that platform strategy aligns with BCG’s broader marketing technology vision.

 

While this role does not own the entire platform (as multiple Chapter Leads exist across domains), you lead technical excellence within your area, working alongside peers and reporting into the Technical Area Lead (TAL) to shape platform strategy and execution standards.

 

WHAT YOU’LL DO

Provide deep technical expertise in CRM (Microsoft Mircrosoft Dynamics 365 preferred), marketing automation (Marketo, etc), and audience activation workflows to support squads in execution.Ensure platform health and scalability, driving technical best practices, governance, and performance optimizations within your domain.Support the adoption and governance of automation tools, including Power Automate and Power Apps, ensuring they are effectively leveraged in marketing workflows where appropriateBe the go-to technical advisor for squads, ensuring they deliver scalable, efficient, and high-quality solutions.Collaborate across engineering and data teams to enable seamless integrations between Power Platform (Dynamics 365, Power Apps, Power Automate and Dataverse), Marketo and Snowflake.Influence platform strategy by working with the TAL, other Chapter Leads and the CG PowerPlatform CoE , ensuring that technical decisions align with business goals.Support technical career growth within the team, mentoring engineers and sharing best practices.Advocate for engineering excellence, helping to evolve our platform and integration patterns while balancing immediate squad needs

What You'll Bring

10–12 years of experience in platform engineering, CRM, and marketing technology. Expertise in CRM systems (Microsoft Microsoft Dynamics 365 preferred), marketing automation (Marketo, Adobe Campaign, or similar tools), and API-driven architectures and automation tools (Power Automate, Power Apps, etc.).Strong experience in cloud solutions (Azure or AWS), data integrations, and engineering best practices.A track record of technical leadership in a complex, matrixed organization.Deep understanding of data synchronization, audience segmentation, and marketing activation workflows.Strong coaching and advisory skills, enabling product squads through technical best practices rather than direct execution.Familiarity with Agile, DevOps, and CI/CD, ensuring scalable and efficient platform operations.BS/MS in Computer Science, Engineering, or a related field (or equivalent experience)

Who You'll Work With

Product Portfolio Squads, acting as a technical advisor to improve execution.Other Chapter Leads, ensuring alignment and consistency across domains.Security, Compliance and architecture teams, maintaining best practices in governance and privacy.

Additional info

YOU’RE GOOD AT

Balancing strategic guidance with hands-on technical enablement for squads.Providing expert-level knowledge in CRM, automation, and audience engagement tools to optimize platform usage.Ensuring scalability and best practices in CRM, automation, and audience activation workflows, including the effective use of Power Automate and low-code solutions where applicableBridging product and engineering, helping squads make the right technical decisions for execution.Ensuring platform reliability, scalability, and best practices in a multi-squad environment.Driving technical governance and consistency across squads within your domain.Collaborating with peers (other Chapter Leads) and leadership (TAL) to align technical direction.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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