Mumbai, IND
3 days ago
Global Marketing Analytics & MMM Manager
**Job Description** **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** **Role Summary** + The **Manager, MMM Analytics** will play a critical role in the Global **Center of Excellence (CoE)** , driving Marketing Mix Modeling (MMM) innovation, automation, and efficiency. This role is responsible for **global consolidation of MMM results** , building **data pipelines** , enhancing **reporting automation** , and influencing local Business Units (BUs) on media and marketing effectiveness. + The ideal candidate will have **strong analytical skills, leadership capabilities** , and **executive presence** to engage with senior stakeholders across geographies. While not required to perform data science, the candidate must **understand modelling principles** to evaluate vendors and ensure the integrity of measurement methodologies. + **Prior experience in Consumer Packaged Goods (CPG) is highly preferred** , along with a strong academic background in **Engineering, Economics, Statistics, or Mathematics** . **Why Join Mondelez?a** + **Global Impact** : Be part of a high-impact global team shaping marketing analytics strategies at scale. Work closely with local and global teams, vendors, and executive stakeholders + **Innovative Environment :** Lead MMM transformation with automation and innovation at the forefront. + **Leadership Exposure:** Collaborate with Senior Stakeholders and Drive Change in Multinational Set up. **Key Responsibilities** **1. Global MMM Strategy & Transformation** + **Investigate, plan and execute a new operating model for MMM delivery** that will bring economies of scale, simulation capabilities and a more holistic view of business performance. + **Define key stakeholders impact, risks and opportunities** , and execute a robust communication plan to drive organizational change. + Develop new processes and ways of working. + Partner with **local BUs** to influence decision-making and ensure alignment with global measurement standards. **2. Leadership & Stakeholder Influence** + Act as a **strategic thought partner** to regional marketing and insights teams, translating MMM insights into **actionable business recommendations** . + Engage with senior stakeholders, presenting insights with **clarity, confidence, and executive presence** . + Provide guidance and training to local teams on **MMM best practices, data-driven media planning, and investment optimization** . + Drive change management initiatives to ensure the adoption of **data-driven decision-making** across BUs. **3. Media Performance & ROI Optimization** + **Consolidate** local **Media ROI results into a Global Report.** + Derive **insights on Brands performance** , **Saturation curves** and opportunities to redirect investment. + Support defining Media ROI targets for short/longer term. + Set and communicate overall MMM objectives, timing, deliverables through SLAs. **4. MMM Center of Excellence & Knowledge Sharing** + Serve as an internal expert on MMM, **educating and upskilling local teams** on the latest methodologies and trends. + Regularly update global stakeholders on **industry best practices, media landscape shifts, and emerging analytics technologies** . + Lead global workshops on **media performance measurement, MMM simulation, and investment optimization** . **5. Vendor & Data Management** + Curate a list of **approved global MMM vendors** , ensuring methodological rigor and alignment with business needs. + Evaluate vendors based on their **modeling principles, data integration capabilities, and service quality** . + Negotiate **rate cards, service-level agreements (SLAs), and contract terms** with key partners. + Support the **Joint Business Planning process with strategic media partners** (Google, Meta, etc.). + Ensure robust data governance by leveraging **Nielsen RMS, Kantar databases** , and other relevant marketing intelligence sources. **Required Skills & Expertise/Experience** **Technical & Analytical Expertise** + **Strong analytical skills** to derive actionable insights from MMM and media data. + **Solid understanding of MMM modeling** to evaluate vendor methodologies. + **Experience with large marketing datasets, media analytics, and performance measurement.** + **Familiarity with Nielsen RMS, Kantar databases, and syndicated data sources.** + **Awareness of data pipelines and automation frameworks** (not hands-on but able to oversee). **Leadership & Business Acumen** + **Proven ability to influence stakeholders** in a global, matrixed organization. + **Strong executive presence** and ability to present insights effectively. + **Experience driving change management** and adoption of new analytics tools. + **Strong collaboration skills** across marketing, finance, and analytics teams. **Marketing & Media Knowledge** + **Deep understanding of marketing effectiveness,** media investment, and digital transformation. + Knowledge of advertising, promotions, pricing, and product strategies related to MMM. + Experience in setting **Media ROI benchmarks** and optimizing investments. **Preferred Background & Qualifications** + **Industry Experience:** Strong preference for candidates with **CPG experience.** + **Education:** Degree in **Engineering, Economics, Statistics, Mathematics,** or related fields. + **Global Exposure:** Experience managing **global analytics projects** in a multinational environment. **\#MarketingAnalytics #MMM #MediaAnalytics #MarketingEffectiveness #DataDrivenMarketing #MarketingROI #CPGJobs #DigitalTransformation #HiringNow #AnalyticsJobs** Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy **Business Unit Summary** **At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.** **We have a rich portfolio of strong brands globally and locally including many household names such as** **_Oreo_** **,** **_belVita_** **and** **_LU_** **biscuits;** **_Cadbury Dairy Milk_** **,** **_Milka_** **and** **_Toblerone_** **chocolate;** **_Sour Patch Kids_** **candy and** **_Trident_** **gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.** **Our 80,000 makers and bakers are located in more** **than 80 countries** **and we sell our products in** **over 150 countries** **around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen—and happen fast.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Analytics & Modelling Analytics & Data Science At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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