CN: Shanghai Office
4 days ago
Global Marketing Manager - Thermal Management

Entity:

Customers & Products


Job Family Group:

Marketing Group


Job Description:

Thermal Management cooling is a strategically important, fast-growing business area for bp Castrol!With our advanced liquid cooling fluid technology, we strive to transform the industry by driving the adoption of liquid cooling as a pathway to sustainable data centre operation and energy storage aligned with bp’s Net Zero ambitions.Global Marketing Manager – Thermal Management builds the strategic marketing leadership and communication plans for Global Head of Thermal Management and the wider team.Responsible for all marketing activities, product launches, offer creation, marketing communications, internal communication, internal & external media coordination, administrative operations, and social media operation to the Thermal Management business.A successful candidate works closely with all the internal and external partners of Thermal Management & wider Castrol and bp. A successful candidate also engages externally with senior customer partners and all media/agency relationships.

Key Accountabilities:

Implement Thermal management communication and marketing both internally and externally. Leads Global Thermal Management strategy and communication as part of execution plan.Responsible for Thermal Management branding globally across all markets including the preparation of all media and comms materials. Also support all external meetings’ materials such as PR and social media.Own Thermal Management BU all events, conferences, comms, offers, and services portfolio marketing aspectsOwn all product & offer launch activitiesSupport leadership team on all commsDevelop innovative and strategic marketing roadmapsBuild solid market understanding and ensure knowledge transfer within the data centre team and beyondResponsible for all agencies activities and media outreachDesign and implement wider Thermal Management marketing strategy in new markets and segments

Requirements:

Extensive marketing experiences in B2B, job experience preferred to be over 10+ yearsExtensive market intelligence experiences in IT, electronics, infrastructure, commercial & industrial segments, and semiconductor (experience preferred to be over 5+ years)Leadership roles in marketing, comms, business development, and general management (experience preferred to be over 3+ years)Extensive social media and marketing communication experiences in electronic manufacturing, IT, and semiconductor spaceDeep knowledge on new IT/AI and Data Center industryExtensive experience handling media agencies, vendors, and partners (experience preferred to be over 5+ years)Strong leadership skills and people management abilities (experience in managing a team)Business development capabilities and market entry strategies preferredEnglish language excellencyShaping and framing idea through conceptual and analytical thinkingExcellent communication skills and written skillsDetailed-oriented and attentionHigh level of commercial foresightStrong experience in managing internal and external partnersAbility to develop, maintain and build new relationships with customers and key partnersStrong negotiation skills

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Travel Requirement

Up to 25% travel should be expected with this role


Relocation Assistance:

This role is not eligible for relocation


Remote Type:

This position is a hybrid of office/remote working


Skills:

Customer Segmentation, Digital fluency, Digital innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Sector, market, customer and competitor understanding, Stakeholder Engagement, Using market research effectively, Waterfall Model


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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