Where the Chemistry Happens...
At BASF Nutrition and Health, we develop, produce and market high quality ingredients and solutions for the nutrition and health industries that fulfill the highest safety, regulatory and sustainability standards.
We bring our passion and energy to work every day, knowing that through our cutting-edge research and global collaboration, we deliver products that support the health and wellbeing of humans and animals alike across the globe. Our areas of impact include Nutrition Ingredients, Aroma Ingredients and Pharma Solutions.
Working in Nutrition and Health offers opportunities for you to develop and grow at every stage of your career. If you enjoy working in a truly diverse, inclusive, and highly collaborative environment where you will be valued, recognized and rewarded for your contributions, we look forward to meeting you!
Our team is looking for a Global Marketing Operations Manager to join our Marketing team in the Global Business Unit Pharma Solutions. You'll work cross-collaboratively with the marketing, sales and digitalization teams to leverage data for strategic planning and execution, with the aim to develop and progress a sustainable opportunity pipeline. You’ll use technology and data to improve our targeted marketing efforts to create a more personalized experience for current customers and to attract new prospects for business development. You will focus on optimizing the efficiency and effectiveness of marketing processes, technology and metrics.
Campaign Execution and OptimizationAlign with stakeholders to define campaign targets and timelines based on business prioritiesCreate campaign targeting lists and streamline process to capture leads from events, website, marketing automation platform and other marketing channelsContinuously analyze performance data to optimize campaigns for improved engagement and conversion ratesLead and Opportunity Pipeline ManagementWork closely with sales to ensure an effective lead development and hand-off process that maximizes marketing ROISupport the development and forecasting of lead and pipeline targets, setting marketing KPIs to align with revenue goalsData Management and ReportingDevelop and maintain comprehensive reports and dashboards to track marketing performance metrics, evaluate results and provide actionable insights for optimization and growthInterface with Strategic Marketing, Technical Marketing and Market Intelligence to derive trends and actionable insights from customer data to inform strategy and decision-making and share data-based insights on opportunities, markets and regions Maintain data integrity across all marketing systems and develop automated solutions for data standardization and enrichmentWork closely with legal and data privacy teams to ensure compliance with data privacy and consent laws and to maintain appropriate consent statements for all marketing channels Process ImprovementAnalyze and refine lead scoring model and lead management process to surface the most optimal leads for sales outreach; utilize AI solutions to predict likelihood of conversionEnsure effective utilization of Salesforce and other platforms to support marketing campaigns, sales initiatives, and lead management processesAct as an expert advisor regarding use of marketing technologies, including implementation of AI and other solutions to improve efficiency and effectiveness of marketing If you...
Have a bachelor’s degree, preferably in marketing, business administration or similar5+ years of marketing operations experience, preferably in B2B, with a deep understanding of the marketing pipeline, channels and strategies; strong analytical skills and experience utilizing data as the foundation of actionable insights; experience with marketing analytics modelsExpert use of CRM (Salesforce preferred) with experience that includes managing marketing campaigns and opportunity pipeline management and analysisExpert use of Excel, Power BI and/or similar reporting toolsStrong communication skills, with the ability to collaborate effectively with stakeholders globally and across functions and build strong relationships across teamsCreate your own chemistry with you@BASF
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.
Just some of the many benefits we offer include:
Flexible work arrangements whenever possibleHighly competitive retirement savings plan with company match and investment optionsWell-being programs that include comprehensive mental health support for you and your household family membersFamily forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)Back-up child and elder care with discount programs for families of all ages and stagesMentoring and career development opportunities that allow you to share, learn, and thrive Matching gifts program that allows you to deepen the impact of your contributions to qualified charities. Employee crisis support for when the unexpected happensAccess to our BASF wine cellar, employee discounts, and much more!About us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!
At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.
Belong to Something Bigger. #belongatBASF
Privacy statement
BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.
Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
Applicants must be currently authorized to work in the United States on a full-time basis.