Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

January 15, 2025

Shift:

Job Description Summary:

The Coca-Cola Company is seeking a Global Media – Principles, Vision and Governance lead to steer the development and delivery of the reimagined media approach to the future with a consumer focus.

The role will be responsible for creating a common vision and future facing strategy for media transformation Globally across operating units in partnership with regional bottling partners. This vision will be completely consumer driven, data informed and designed to flex based on shifting behavioral trends, new technology advancements and market conditions. This will require a healthy balance of innovative thinking and business pragmatism.

The Company:

The Coca-Cola Company has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas and coffees. The company has a focus on consumer brand marketing, product development, quality and strategy, while independent bottling partners manufacture the products and are responsible for the merchandising and distribution.

 “The Coca-Cola System,” which is comprised of The Coca Coal Company and its bottlers around the world, is an organization with arguably the most pervasive global footprint in the physical world. 1.9 billion consumer transaction per day; 23 million direct customers; 14 million pieces of cold drink equipment; the largest delivery fleet in the world and 700,000 system wide employees.

The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.

The Vision:

The company’s Beverages for Life strategic transformation was well underway and the global crisis is speeding the changes. The company is paring down its portfolio to focus on category-leading brands with the greatest potential to scale and grow.

The Coca-Cola Company seeks to become the world’s most advanced beverage company dedicated to helping consumers live fulfilling lives by empowering smarter, more personalized beverage decisions every day. To achieve this goal, The Coca Coal Company is undertaking a system wide emerging stronger transformation journey that will drive advancement for both the company and its franchise partners.

This journey will touch virtually every element of the traditional supply chain leveraging data and technology to improve our overall performance and unlock value across new business, operational efficiencies and create break-though sales and marketing capabilities.

The opportunity for the Company to leverage its OESP media edge to amplify its business is unparalleled. 

What You’ll Do for Us: 

Principles, vision, governance resource will:Develop the vision for future of TCCC in the audience centric landscape, utilizing future back thinking both from consumer and shopper perspectiveLeverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.Develop Core Media principles for Categories/Brands in the networked organization frameworkCreate vision for core media and audience cohort for Global brandsDefine media approach for company, portfolio and category to be shared with Media and IMX teamsLift and shift best practices from external companies and other operating units to establish an effective Coca-Cola media practice.Lead Policy framing and Governance of the Company in the FMCG landscape.Effective integration and interplay of people-oriented and data-driven media intelligenceIdentify the levers for Media Effectiveness and Efficiency.Lead Global Media Agency reviews Lead the development & evolution of the new media agency model frameworkThis role reports to Global Co-Govern Lead and will have no direct reports This role is based in our Atlanta office

Qualifications & Requirements:  

Experience 

Significant marketing, media, and leadership experience (5-8 years)Preference for individual with experience in digital marketing and development of business strategiesExperience in media strategy and connections planningExperience collaborating with cross functional and diverse region teamsExperience working with external agencies, consultancies and partnersExperience in a role with a degree of ambiguity, requiring proactive analysis and action

Work Focus

Deep understanding of the evolved audience behavior, media, connection and technology landscapePrior experience working in either global teams or across multiple geographiesDeep consumer understanding and audience shifts and trendsAbility to work in flat teamsAbility to work in Agile project-based teams Consumer / Data /Creative acumen

Communication Focus 

Role will require frequent communication with Global Marketing sub-functions, OU IMX Leads.Must be comfortable communicating the vision of re-imagining   Media and Connections and building buy-in across key internal and external stakeholders

Skills:

Brand Marketing, Marketing, Media Strategies

Pay Range:

$175,000 - $201,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.