Global Omnichannel and Digital Customer Engagement Manager
Epredia
Main Responsibilities:
Actively promote, drive and support the implementation of international Omnichannel campaigns embedding digital activation across the entire product portfolio, leveraging Global Digital capabilities while considering country-specific requirementsTrack the effectiveness of campaigns, events and material - leveraging among others the existing CRM system - by defining and tracking specific KPIs and making data-driven decisions to improve the overall successAnimate and develop Omnichannel Customer Engagement workshops & communityProvide expertise and guidance on Omnichannel & Digital Marketing best practicesEnsure maintenance and development of existing Omnichannel stack (respecting quality, time and budget constraints)Drive the development of Digital solutions and their integration to the existing ecosystem (CRM, CMS, …) and support internal and external promotional activitySupport and train end-users on the implementation of Digital capabilitiesBe responsible for Compliance and Data-Privacy within the assigned scopeFoster a cross-functional collaboration among different departments and teams including Marketing, Communication, IT, Legal as well as the Regional and Local organizationsWhat we expect:
University degree in business administration, economics, (digital) marketing, e-commerce, or a related disciplineProfpund marketing and/or sales experience, preferably in the healthcare or medtech industryExperience with Activation campaigns, digital campaigns (web, email, Social Media, …), integrated digital stack (CRM, CMS …), analyticsStrong and effective communicator across functions and job levelsIT affinity and know-how (cloud, mobile/web, digital health)Customer- and quality-centric workstyleProven (agile) project management skills Proven (agile) project management skills
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