Global Product Manager Content & Asset Management 

 

As a Global Product Manager in Digital Strategy and Product Group, you will lead the management and enhancement of our enterprise Content Management System (eCMS), Digital Asset Management (DAM), and Product Information Management (PIM) systems to create a state-of-the-art product content and information platform, as enabler for our regional e-commerce merchandising and marketing teams.   

 

This role will focus on creating innovative, standardized, scalable and potentially personalizable product- and content capabilities for our internal business users and our consumers. This will drive critical KPIs for our ecommerce business: engagement, conversion, revenue, and retention. 

 

How you will help us: 

Based in our Hoofddorp office and reporting to the Manager - Product Design, as part of the role you will be responsible for: 

 

Subject Matter Expert in CMS and Asset Management: Serve as the subject matter expert for our CMS (Contentstack), DAM (Dynamic Media), and PIM (Salsify) systems, driving the vision, strategy, and roadmaps for these tools. 

Content Layout Definition and Creation: Collaborate with UX/UI designers, peer product managers and internal stakeholders to design and implement limited- but scalable content layout options that enhance the visual storytelling and customer engagement on ASICS.com, our mobile apps, and other digital shoppable experiences. 

Cross-Functional Collaboration: Work closely within digital product, marketing, engineering, and creative teams to ensure alignment on goals and priorities, 

Digital Product Data Management: Oversee the integration and management of digital assets and product information, ensuring accuracy, consistency, and accessibility across all platforms. 

User Experience Optimization: Analyze user feedback and content performance data to continually refine content layouts and improve the overall user experience in coordination with the Design and Consumer Insights teams. 

Stakeholder Engagement: Communicate effectively with stakeholders across the organization to align on priorities which generates business value or secure business continuity, provide updates related to your scope, drive adoption and collectively maximize the value of your digital products. 

Platform Adoption and Expansion: In addition to the shoppable experiences for ASICS, this role will work with a globally focused team to migrate current local channels to your enterprise content management solution, unifying content management and publication to a single solution.  Additionally, this role will support other digital product managers focused on personalization and channel expansion. 

 

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences. 

 

What we are looking for: / Does this sound like you? 

Product Management experience in global organisation: Minimum 3 years of proven experience as a Product Manager in the digital and e-commerce industry, working in globally operation organizations, particularly in multicultural virtual teams. 

Product execution and delivery: Experience driving product execution and delivery on cross-functional projects involving business, design, and technology teams. 

Experience in CMS platforms: You have a strong understanding of content management platforms and related strategy. 

Knowledge of agile development methodologies: Experience in working with agile scrum teams and iterative realization and validation of a set strategic direction. 

Great interpersonal skills. You are an effective communicator who priorities building good relationships with senior stakeholders. 

Cultural sensitivity. Our Global team is very diverse – we welcome everyone, and so should you. 

Proactivity. You keep calm and deliver under tight deadlines, respond proactively, and take initiative to solve challenges. 

 

Your benefits 

Grow with us! Next to a salary that matches your experience and knowledge, we offer the opportunity to continuously develop yourself within a highly dynamic and multicultural team. 

We live by our mantra (sound mind sound body), and to support you reach your potential we offer: 

60% off sports membership. We’ll reimburse you for keeping a sound mind and body. 

Product discounts. Get ASICS or Onitsuka gear with a 50% discount. 

Runkeeper Go™ app. Free premium subscription to our running app. 

The possibility to work up to 5 weeks abroad each year. 

Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions. 

OpenUp Access. A platform that offers professional psychological assistance and meditation classes. 

 

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement. 

 

So, this is your chance to join a truly purpose-driven brand and become part of a family. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.