Hatfield, PA, 19440, USA
4 days ago
Global Product Marketing Manager
**Job Description:** **Basic Function** To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution). **Essential Duties and Responsibilities** + Monitor and assess customer's expectations for products and services. + Identify and understand emerging applications for Brooks' products. + Translate customers’ needs into specifications for Brooks’ products and services. + Have a good technical understanding of products, customer needs, and operational requirements. + Make data driven decisions. + Support customer escalations. + Manage projects. + Work closely with engineering, operations, and quality to bring to market products and services that meet customers’ requirements. + Be able to understand and understand and communicate technical concepts to both internal and external stakeholders. + Monitor the competitive environment. + Identify threats and opportunities and be proactive in addressing those. + Give feedback where required on key features that Brooks may want to focus on to retain or gain market share. + Implement pricing strategies to maximize Brooks' opportunities for penetration and profit. + Perform profit analysis for current and proposed products. + Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction. + Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies. + Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities. + Travel (< 25%) as required to understand customer’s needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance. + Ability to work with others in a team environment and influence actions without formal authority. Regular attendance. + Other duties as assigned. **Education and Experience** + Bachelors degree in business, science, or engineering required, MBA preferred. + 5-7 years of related experience preferred. + Experience working with and communicating directly to customers. + PC knowledge with Microsoft Windows and Office required. + Knowledge and understanding of semiconductor process equipment and processes is strongly preferred. + Excellent verbal, written, and presentation skills required. + Ability to work effectively on a team and across the organization to achieve objectives required. + Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.
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