Global Social Media Content Strategist
Caterpillar, Inc.
**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**IT IS YOUR TIME!**
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
If you are looking for personal and professional growth, in a company with an inclusive culture, which seeks equity, respects differences and believes in people's potential, this is the right place. We consider people with disability candidates and those with diversity in gender, culture, ethnicity, religion, age, generation, race, nationality and sexual orientation.
**Important:**
+ **Don’t forget to include a resume (CV) in English in your profile in Workday**
+ **Please frequently check the email associated with your application, including the junk/spam, as this is the primary correspondence method. If you wish to know the status of your application, please use the candidate log-in on our career website as it will reflect any updates to your status.**
**Job Summary:**
The **Global Social Media Content Strategist** is primarily responsible for developing and directing the overall planning, management, coordination, and execution of social strategy and content for Construction Industries (CI). Your focus will be on promoting CI products, attachments, and technologies and building brand relevance by planning and strategizing social media campaigns that increase engagement and inspire action.
**Responsibilities:**
**Global CI Content Strategy & Execution:**
+ Build and maintain strong relationships with CI social leads worldwide, serving as a go-to resource for best practices and champion for social media innovation within CI. Bring together regional social marketing owners across CI to ensure strategic alignment and coordinated efforts. Serve as a SME, consultant, and point of contact for regional teams, as needed.
+ Work with team strategy lead to align content strategies and editorial calendars to CI business goals in order to show strategic growth in key KPIs for CI social media worldwide. Conduct research and collaborate with global teams to understand and document unique social marketing needs, opportunities, and regional variances across different countries.
+ Partner with regional marketing teams, product groups, product content teams, and retail teams to develop and communicate monthly packages of social media content across all CI regional marketing teams and dealers that align with enterprise social vision and global CI social media strategy, compliment other CI marketing efforts, and drive toward a consistent global CI social media customer experience. This includes managing translations in multiple languages.
+ Regularly analyze global social media metrics and utilize insights to recommend enhancements to our strategies. Engage in ongoing testing and optimization to continually refine and advance social media initiatives. Provide regular, valuable and actionable insights to CI social leads.
+ Evolve and expand our social marketing strategies by identifying new and innovative opportunities and tactics beyond current efforts, researching emerging global trends, and participating in social advisory groups.
+ Manage agency team members, a portfolio of projects, and annual budget.
**Team Communications:**
+ Act as the GCI division champion for social media and community engagement, driving enthusiasm and effectively communicating with internal stakeholders and our dealer network. Keep everyone informed and energized about developments and opportunities within the social media landscape.
+ Envision, develop, implement, and optimize social media marketing capabilities within CI by developing social media marketing best practices, delivering ongoing training, facilitating collaborative workshops, and providing strategic consultation to regional marketing teams globally. Stay up to date on social media best practices, channels, tools, and training both internally and externally.
+ Work with enterprise and business unit partners to curate and streamline communication of content for CI social leads worldwide. Provide valuable business unit insights to enterprise and business unit partners to further collaboration and advocate for CI social media goals.
+ Maintain playbooks and documentation of team best practices and processes.
**What You Have – Skills:**
+ **Promotion & Marketing Communications:** Experience leading or managing CX/UX strategy efforts, digital marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics. Progressive work experience in roles leading/managing social marketing and content efforts. Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
+ **Collaboration:** Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.
+ **Vendor/Supplier Management:** Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels.
+ **Strategic Thinking & Creativity:** A deep understanding of each social channel and why/how different target audiences use them, as well as knowing how to translate the brand’s positioning. Experience developing and delivering persuasive presentations, recommendations, proposals and business cases that inspire action.
+ **Effective Communication:** Always focused on matching the right message to the audience; Ability to take complex digital concepts and translate into language appropriate for executive leadership, management and project team members.
**Candidates will have:**
+ Bachelor's Degree.
+ Advanced/Fluent English.
**Top Candidates Will Also Have:**
+ Ability to produce cutting edge and trendy content ideas and bring them to life.
+ Passion for customer-centric marketing and how engaging, relevant, and timely content increases brand awareness and aids sales efforts.
+ A natural strategist – always wanting to dig deeper into root causes, and skilled as an active listener.
+ Comfortable making, communicating and defending large-scale, strategic, data-driven decisions.
+ Skilled at problem solving and proposing creative/non-traditional solutions to problems.
+ Demonstrated ability to influence peers, stakeholders, leaders, dealer personnel and customers.
+ Exceptional organizational, analytical and project management skills.
+ Knowledge of social planning and scheduling platforms such as Sprout, Percolate, Brandwatch, and Meta Business Suite are desired.
+ Construction industry experience.
**Additional Information:**
+ Global travel up to 25%.
**Some of the offered benefits*:**
·Medical plan
·Dental plan
·Medicines reimbursement
·Gympass
·Psychological, Legal, Social and Finance Support Program
·Private pension plan
·Profit share
·Meal assistance
·Christmas basket
·Transportation
·Life and personal insurance
·Extended maternity and paternity leave
·Employee resources group (Young Professional, Women in Networking, LAMBDA (LGBTQIA+), Latin Group and Active in Sport
* Caterpillar reserves the right to change or modify benefits at any time, subject prior notice and in compliance with legal requirements. Benefit elegibility may vary by position and location.
The Recruitment & Selection area emphasizes that it does not use personal emails and/or emails from other domains (@gmail, @hotmail, etc.) to contact candidates. Available vacancies are only advertised through the company's official channels (www.caterpillar.com/careers.html; https://www.linkedin.com/company/caterpillar-inc ), and official Caterpillar emails are mandatory followed by the domain @cat.com. Also, the company does not request any type of payment (bank transfer, pix, etc.) for the purposes of the selection process. For more information click on the link: https://www.caterpillar.com/pt/careers/apply-now/help.html
\#LI
**Posting Dates:**
January 23, 2025 - February 4, 2025
Caterpillar is an Equal Opportunity Employer (EEO).
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
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