Job Title: Global Social Strategy Lead, Senior Manager,Beauty & Wellbeing

Location: 100VE

Reports to: Global Director, Social Influence, Beauty & Wellbeing 

Experience: A minimum of 8-10 years’ experience in social media or brand marketing transformation teams within a large organisation, platform or large agency.   

About Beauty & Wellbeing: 

Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care and Hair Care with brands like Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol, and OLLY.   

We are building a unified and mutually supportive team of people who are beauty and wellbeing-obsessed, consumer-focussed and driven by a passion for winning. Our role is to add value to our brands, deliver tangible beauty benefits through our products, create desire, and pioneer trends.   

With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We’re embracing a new era of beauty and wellbeing. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.   

Business context:

The Beauty & Wellbeing Marketing Transformation team’s primary role is to support our B&W brands by enhancing social first marketing capabilities that drive growth. We focus on delivering best-in-class marketing models, driving future proof digital and tech solutions, evolving social + influence capability, and optimizing media partnerships and effectiveness. The Global Social + Influence team is part of this team, and this is the social lead to advance our capability in social media and to help our brands become more social by design.

Role Overview:

This talent will serve asa key leader to advance our brands’ social first marketing andsocial media capabilities.

They’ll partner with the director and agencies to advance how our brands become more social by design, delivering new systems and upskilling. 

They’ll also define the role of social for our brands, working closely with our global brands and local markets, platform partners, and media and partnerships leads.

Will work closely with our influence lead and needs to have expertise in influencer marketing too as will support/oversee social strategists that deliver influencer strategies for brands. 

Responsibilities include:

Define the relevantinsights, communities and social strategies for key power brands in the portfolio

In partnership with global brand marketing teams, deliver social first marketing strategies and/or creator marketing strategies. 

Deliversocial campaigns for priority campaigns and launches.

Partner with markets to setand track OKRs, advance measurement, and deliver support as needed to meet the goals.

Deliver recaps and share learning across the business to ensure future work is optimized.

Manage budgets and operations 

Pilot new innovations and thinking, identify standout local work,create repeatable models and drive scale. 

Manage and build relationships with agencies, media and measurement partners 

Be responsible foronboarding and training new specialists and at times upskilling marketeers to understand social and how to deliver it effectively in their total brand marketing.

Work with procurement and brands to maintain agency relationships and platform and partner relationships. 

Critical success factors:

Who you are:

A specialist in social media (10 years of experience either at an agency, in-house, and/or platform)

A strategist and a thought leader that leverages their thinking skills to develop strong strategies and POVs

A social pioneer, who is infatuated with learning and anticipating where these disciplines will go, and loves to pioneer new marketing power models. 

A “doer” who knows how to deliver tangible business results

A collaborator who thrives on working together with different teams and marketing specialities to execute best-in-class social strategies and plans with excellence and clarity

A data junkie with a strong business mindset who can pinpoint what is needed to drive impact and business results

Key Skills 

Strategic thinking and planning. 

Seasoned manager who knows how to brief, trust and power a team.

Excellent Senior Stakeholder management with proven experience within a large organisation, platform or large agency. 

Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools

Understanding of social insights – how to find them, how to use them

Social Influence & channel management & in-depth knowledge of the social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.  

Excellent presentation skills  

Clear understanding of the requirements and demands of an international role.  

Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.  

Paid social knowledge is critical. 

Good influencing skills and strong proven networking abilities. Ability to work independently or with an agency.

Team player. Keeps a balance between personal accountability and delivery through teamwork.  

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

Recruitment Fraud

Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money.In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs. These types of attacks are becoming more common as more people are looking for employment in the economic climate.

How is Unilever tackling this?

Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

What can I do?

If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.

Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!