General Manager –Brand and Marketing Communications 

 

Manage Brand and Marketing Communication for Lauritz Knudsen BrandAnalyze brand positioning and consumer insightsShape and communicate the vision and mission behind the company-wide programTranslate brand elements into plans and go-to-market strategiesLead creative development to motivate the target audience to “get inspired” and “take action” Conceptualize campaigns with an end-to-end execution in mindEstablish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors’ activitiesOversee new and ongoing marketing and advertising activitiesManages all marketing programs around key campaigns, which includes social, advertising, print, promotionsStrategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution Manage and execute the integrated communication plan based on marketing guidelines and business objectives. Lead engagement initiatives across markets and personas\: digital and physical events, programs and drive MAU (monthly active users) target achievement.Manage the offline and online branding activities in rural and metrosLead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales' requirement Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization.

 

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We mirror the diversity of the communities in which we operate and we ‘embrace different’ as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

 

You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here

 

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct

 

Qualifications
 
•Post-Graduation in Marketing (or other similar Marketing education)
•10 years of experience in conceptualizing and executing Integrated Marketing campaigns – Preferred experience – Managing a brand at a corporate level along with a prior experience of working with an advertising agency
•Ability to work in a fast-paced, high pressure, and confidential environment
•Excellent verbal, presentation and written communication skills
• Strong interpersonal and social skills resulting in the ability to guide and inspire teams
•High EQ, global mindset, action oriented, precise, reliable
•Willing to work in a multifunctional team and able to work with other global teams