Key Success Factors for a Graphic Artist at Petron Corporation

1. Brand Alignment and Visual Consistency

Deep understanding of Petron’s brand guidelines, tone, and corporate identity. Ability to maintain consistency across all visual materials (e.g., ads, reports, signage, digital content).

2. Industry-Relevant Design Knowledge

Familiarity with oil and gas industry themes, safety standards, and technical visuals. Ability to translate complex technical information into clear, engaging graphics.

3. Creativity with Corporate Sensitivity

Innovative design thinking while respecting corporate and regulatory boundaries. Balancing creativity with professionalism in a highly regulated industry.

4. Technical Proficiency

Mastery of design tools (Adobe Creative Suite, Figma, etc.). Skills in motion graphics, video editing, and interactive media are a plus.

5. Collaboration and Communication

Strong teamwork with marketing, communications, and technical departments. Ability to take feedback constructively and communicate design rationale clearly.

6. Project Management and Timeliness

Ability to manage multiple projects under tight deadlines. Strong organizational skills and attention to detail.

7. Adaptability and Continuous Learning

Staying updated with design trends and new technologies. Willingness to learn about the petroleum industry and its evolving needs.

8. Compliance and Safety Awareness

Understanding of visual communication related to safety protocols and environmental standards. Ensuring designs comply with internal and external regulations.

9. Digital and Print Versatility

Experience in designing for both digital platforms (social media, websites) and print (brochures, billboards). Knowledge of print production processes and specifications.

10. Customer-Centric Mindset

Designing with the end-user in mind—whether internal stakeholders, customers, or the public. Ability to create visuals that resonate with diverse audiences.