Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers.
We’re looking for a Group Manager,Marketing Science- Performance to join our Measurement Team at Snap Inc!
What you’ll do:
Client Engagement: Work with clients’ measurement and data science teams to build and operationalize measurement strategies that demonstrate true business value and uncover opportunities to improve outcomes using tailored measurement techniques.
Drive Performance Improvement: Serve as the primary driver for performance enhancement across top advertisers by implementing learning-agenda strategies, experimental design, causal analytics, and ad efficacy solution prototyping.
Strategic Planning: Develop and execute roadmaps, strategies, and priorities for ad measurement tailored to the specific needs and goals of the clients and advertisers you support.
Collaborate Across Teams: Partner closely with internal Sales, Product, Data Science, and Engineering teams to identify, prototype, and scale new measurement solutions and capabilities for the broader Marketing Science team.
Data Storytelling: Analyze data to uncover insights and craft compelling narratives that effectively communicate results and recommendations.
Outcome Reporting: Lead efforts to document, measure, and report on key performance metrics, helping clients understand the long-term impact of their advertising investments and uncover areas for future optimization.
Thought Leadership: Stay on top of industry trends, emerging technologies, and best practices in digital advertising and measurement, bringing new ideas and perspectives to both internal teams and clients.
Knowledge, Skills & Abilities:
Measurement Expertise: Strong understanding of measurement concepts, solutions, and the underlying statistical principles used in the ad effectiveness and measurement ecosystem.
Experimentation Knowledge: Proficiency in A/B and split testing with a good understanding of frequentist and bayesian approaches. Able to apply the appropriate statistical method depending on the experiment, data, and desired precision, including concepts like p-values, confidence intervals, and posterior distributions.
Domain Expertise: Subject matter expertise in at least one of the following areas: causal inference modeling, econometric modeling, randomised controlled trials, incrementality testing, conversion lift testing, geo-lift testing, or sales lift analysis.
Technical Proficiency: Advanced skills with analytical tools (e.g., SQL, Python, R) and the ability to apply statistical techniques to identify patterns and derive actionable insights.
Data Visualization: Proficiency with data visualization tools (e.g., Google Data Studio, Tableau, QlikView or any other equivalent) and the ability to transform data into compelling stories. Strong focus on enabling visualizations to independently communicate insights without extensive explanations.
Analytical Thinking: Ability to structure and conduct analyses to generate clear insights and actionable recommendations. Demonstrates strong scientific problem-solving skills.
Strategic Thinking and Execution: Demonstrates the ability to prioritize effectively, act with urgency to align solutions, think strategically, and maintain focus on tactical execution.
Communication Skills: Exceptional ability to present insights and recommendations clearly and concisely to senior stakeholders, both technical and non-technical. Comfortable navigating complex conversations with diverse audiences and driving results through impactful storytelling.
Digital Advertising Ecosystem: Solid understanding of the digital advertising and measurement landscape across platforms like Google, Meta, Pinterest, TikTok, Netflix, and third-party tools is a plus
Ad Attribution and Privacy Trends: In-depth knowledge of ad attribution methodologies (e.g., click-based, view-based, or multi-touch attribution) and familiarity with Apple’s ATT framework and the evolving advertising landscape due to signal loss. Understanding of privacy-enhancing technologies such as data clean rooms is a plus.
Preferred Qualifications:
Educational Background: Bachelor’s degree or higher in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, or a related field.
Professional Experience: 5+ years of experience in advanced analytics and measurement within a technology company, media agency, consulting firm, advertiser, or research organization.
Cross-Functional Collaboration: Demonstrated experience working with large teams and collaborating across cross-functional (XFN) partners in different time zones.
Relationship Management: Proven ability to build, influence, and nurture strong client or partner relationships.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!