Group Product Manager, Growth Marketing & CRM
Match
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
The User Growth team at Tinder covers all user-facing messaging with our users; we are always looking to polish, refine, and redefine how we communicate with those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder while localizing our messaging in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing how our members interact with each other, and we have front-row seats to help craft that process. Our team has the most AB tests and projects being worked on at any time at Tinder, and we try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring we focus our energies smartly towards the highest priority tasks and campaigns. Our Growth team seeks a Group Product Manager of Growth Marketing & CRM. We’re searching for a lifecycle marketing rockstar who can take Tinder’s growing member base to the moon! You will report directly to the Director of User Growth while partnering with Tinder's product, marketing, and executive leadership teams. You’ll also have direct management responsibility for a team of Engagement Operations Managers and Product Managers. This role can be located in San Francisco, Palo Alto, or Los Angeles.In this role you will: Lead lifecycle and engagement across all areas of TinderDevelop creative initiatives to improve CRM efforts for the team and product.Learn about brand strategy and engagement operations and help make decisions for international growth.Partner with team members to deliver high-quality, engage localized contentLead your team to execute tasks related to CRM user growth, revenue growth, and retention.Leverage a robust, homegrown CRM tool to impact engagement and communicate with millions of users worldwide.Lead PM initiatives related to ML CRM personalization workstreamsBuild alignment with cross-functional partners: product, engineers, marketers, analysts, content writers, and designers. Inform strategic development of Tinder’s proprietary CRM platform with our Tools PMsYou need:You have 7+ years of experience leading CRM and lifecycle initiativesYou have 2+ years of experience leading a teamYou have experience with Machine learning techniques to drive impact through the personalization of CRM, marketing, or other growth levers. You're a natural communicator, empathetic to member needs and internal teammate needsYou have strong attention to detail and can implement initiatives across multiple functions.You have exceptional analytics skills and can navigate complex data sets to provide actionable insights related to CRM performance and user segmentation.You are a marketing visionary and can break down large-scale marketing tactics into impactful strategic milestones.You possess an excellent ability to make key strategic growth decisions.As a full-time employee, you’ll enjoy:Unlimited PTO (with no waiting period), 10 annual Wellness DaysTime off to volunteer and charitable donations matching Comprehensive health, vision, and dental coverage100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocationInvestment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional developmentInvestment in your wellness: access to mental health support via Modern Health and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidyFree subscription to Tinder Gold$200,000 - $230,000 a yearFactors such as the scope and responsibilities of the position, the candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations, may influence the base pay offered. This salary range is reflective of a position based in West Hollywood. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@match.com.
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
The User Growth team at Tinder covers all user-facing messaging with our users; we are always looking to polish, refine, and redefine how we communicate with those using the app. We work closely with all teams to ensure that their work gets showcased to the right members of Tinder while localizing our messaging in all the countries and languages where the app is available. Our CRM lifecycle series and events are changing how our members interact with each other, and we have front-row seats to help craft that process. Our team has the most AB tests and projects being worked on at any time at Tinder, and we try to test often and test smart to grow our understanding of our members. The team knows how to work hard while ensuring we focus our energies smartly towards the highest priority tasks and campaigns. Our Growth team seeks a Group Product Manager of Growth Marketing & CRM. We’re searching for a lifecycle marketing rockstar who can take Tinder’s growing member base to the moon! You will report directly to the Director of User Growth while partnering with Tinder's product, marketing, and executive leadership teams. You’ll also have direct management responsibility for a team of Engagement Operations Managers and Product Managers. This role can be located in San Francisco, Palo Alto, or Los Angeles.In this role you will: Lead lifecycle and engagement across all areas of TinderDevelop creative initiatives to improve CRM efforts for the team and product.Learn about brand strategy and engagement operations and help make decisions for international growth.Partner with team members to deliver high-quality, engage localized contentLead your team to execute tasks related to CRM user growth, revenue growth, and retention.Leverage a robust, homegrown CRM tool to impact engagement and communicate with millions of users worldwide.Lead PM initiatives related to ML CRM personalization workstreamsBuild alignment with cross-functional partners: product, engineers, marketers, analysts, content writers, and designers. Inform strategic development of Tinder’s proprietary CRM platform with our Tools PMsYou need:You have 7+ years of experience leading CRM and lifecycle initiativesYou have 2+ years of experience leading a teamYou have experience with Machine learning techniques to drive impact through the personalization of CRM, marketing, or other growth levers. You're a natural communicator, empathetic to member needs and internal teammate needsYou have strong attention to detail and can implement initiatives across multiple functions.You have exceptional analytics skills and can navigate complex data sets to provide actionable insights related to CRM performance and user segmentation.You are a marketing visionary and can break down large-scale marketing tactics into impactful strategic milestones.You possess an excellent ability to make key strategic growth decisions.As a full-time employee, you’ll enjoy:Unlimited PTO (with no waiting period), 10 annual Wellness DaysTime off to volunteer and charitable donations matching Comprehensive health, vision, and dental coverage100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocationInvestment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional developmentInvestment in your wellness: access to mental health support via Modern Health and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidyFree subscription to Tinder Gold$200,000 - $230,000 a yearFactors such as the scope and responsibilities of the position, the candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations, may influence the base pay offered. This salary range is reflective of a position based in West Hollywood. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact employeebenefits@match.com.
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