Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job DescriptionJob description:
Experian Marketing Services (EMS) is looking for an experienced Product Manager to bring the strategy for their online identity resolution products across the AdTech and MarTech ecosystem. You will execute product strategy, understanding market needs, creating customer-centric requirements and roadmaps, maintaining competitive analysis, influencing product development, and driving marketing programs with the support of the marketing team. This person will report to the Group Product Director of Experian Marketing Services.
What you'll do:
Assess market needs related to identity and evaluate how Experian Online and Offline Identity Resolution products can support consumer marketing efforts in the AdTech and MarTech landscapeDefine appropriate product strategies for Experian's online and offline identity resolution products and propositions across sales channels and vertical markets related to identity resolution servicesManage the product roadmap, pricing, go-to-market (GTM) strategy, and VOCs for our online identity products and services.Size the markets for your products and report on the competitive landscape.Determine market potential and revenue opportunitiesWork with product owners and technical development teams, and lead the delivery of product roadmaps for new products and major product enhancements.Capture the voice of the customer and create competitive differentiation and compelling positioning in the market, including an understanding of the competitive landscape.Inspire creativity projects and partner with the Experian Strategy, Data Science and development teams to test new MVPs that solve market problems.Work with other internal Experian departments and product management teamsManage training of internal Experian partners in the value that products deliver in the market Ensure enablement of sales teams by developing or working with Marketing or Product Marketing to create internal and market-facing product collateral and other external materials.Participate in several trade association working groups within the data driven marketing ecosystem (ie: IAB, DMA) to represent Experian.Engage with important analysts that cover the space where Experian Marketing Services operates (ie: Gartner, Forrester)Travel will be required about 10% of timeUnderstanding of identity3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps and externally to evaluate partnerships that promote product strategy.Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space Excellent client-facingQualificationsQualifications:
3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps, and externally to evaluate and lead partnerships that promote product strategy5+ years of consumer marketing experience with a understanding of identityDomain knowledge and technical experience in the Ad-Tech/Mar-Tech spaceExperience communicating complex technical concepts to a variety of audiencesBachelor's degree or equivalent relevant experience requiredA metrics-driven approach to product managementBenefits:
Health, life and disability insurance,Paid parental and family care leave20 days of vacation accrued annually, five sick days, and two volunteer days (plus twelve paid holidays)This role can be 100% remote long-term or you can work out of one of our offices #Li-RemoteEmployee stock purchase planAdditional InformationAll your information will be kept confidential according to EEO guidelines.