JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES (In terms of weightages):

Achieve brand M.S , Sales and Division Margins to build enduring and profitable  brands for Abbott

Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments

Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management

Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area

Formulation and execution of customer centric and insight driven marketing strategy:

Deliver innovative promotional mix on differentiated platform to enhance customer experienceCommunication strategy for the customers: doctors, consumers

Drive global, regional interaction and other cross functional teams

Close coordination with Medical for Medico Marketing as well as clinical areas related to Gastroenterology.

Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio

Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.