We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Reporting to the Senior Director, Registered Plans & Specialized Services, this role has overall accountability to work with multiple stakeholders across the CIBC, such as the Marketing, Sales Channels, Product Management teams on the development and execution of Product & Marketing Strategies, Go to market plans and tactics to support the overall business objectives of the Registered Plans & Specialized Services team.  This role will be working as part of a large cross functional team to help deliver on the transformational work that the Registered Plans & Specializes Services product team is leading to drive new account opens and balance growth.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

Product Management -  Manage Registered Plans products (TFSA/RRSP/FHSA/RDSP/RESP/RRIF/LIF/LIRA) & Specialized Services (Power of Attorney, Estates, Safety Deposit Boxes) Product Management, Strategy, Marketing & Communications, Business case tracking, & Client Escalations.

Marketing - Lead all marketing, digital, internal/external product communications for the Registered Plans & Specialized Services team.  Facilitate strategic planning process for Registered Plans & Specialized Services products & lead the development of agency briefing documents and participate in agency discussions to ensure alignment with business objectives. Lead creative reviews, copy decks & strategic requirement documents and consolidate feedback from product leads and product owners.

Relationship Management - Work closely with key partners such as Marketing & Communications to develop strategies and creatives to promote all of our Registered Plans &  Specialized Services solutions.

Strategy Planning - Lead new acquisition & retention strategies, business casing, and technical offer requirements for the Registered Plans & Specialized Services team. Incremental focus on key segments such as Newcomers, Retirees, First Time Home Buyers, New Parents, Mass Affluent and Emerging Mass Affluent to deepen relationships with these key target markets.

Campaign Management - Manage Campaigns and offer fulfillment to hit New Registered Plan Account and Balance/AUM volume growth targets. Program marketing for all Registered Plan products including newsletters, financial education and advice for clients.

Competitive Analysis - Monitor the market and competitive environment (consumer, technology, competition and government/regulatory agencies) and develop strategies and recommendations to protect / grow our portfolio and evolve our products, pricing and experiences to meet the evolving marketplace. Explore new opportunities to create additional loyalty to CIBC through the Registered Plan portfolio.

Digital transformation - Support continued evolution of digital first solutions to keep up with competitive marketplace.

Who you are

You can demonstrate experience in Product Marketing & Management, Partner Management, & Digital/Technical Innovation.

Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.

You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.

You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what's possible.

Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Metrics, Customer Experience (CX), Distribution Strategies, Key Performance Indicators (KPI), Operations Processes, Profitability, Relationship Building, Transformation Strategy