Group Product Manager, Downstream Marketing TMTT
Heart valve disease impact millions of lives, spanning all ages and geographies. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
This is an exciting opportunity for an exceptional marketing professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from valvular heart disease.
Position Summary:
The Group Product Manager, Global Marketing is responsible for developing effective marketing strategies, programs & tactics, supporting geography execution, ensuring that Edwards TMTT products achieve revenue and operating profit targets.
Successfully developing and cultivating relationships throughout the organization this role is responsible for downstream marketing with support for upstream activities and regional execution. Traditional downstream activities include product branding, product training, collateral/ sales tool creation, go to market strategies and generally building and executing product commercialization plans ensuring high quality and proper promotional efforts.
How you will make an impact:
Lead global downstream product marketing planning to drive sales growth through championing the assigned brand and driving customer conversion.
Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives.
Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally.
Build relationships with customers & key opinion leaders (KOL) to stay connected to market trends (VOC), help inform product launch plans & to modify strategies and tactics when necessary.
Develop product positioning and marketing messages to differentiate and promote the value of assigned products vs. competition
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives.
Effectively collaborate with the geography sales, marketing, and training teams to develop and execute commercial downstream marketing strategies for TMTT products and therapies.
Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives.
Launch new products, owning global launch strategies, generating marketing materials, and developing programs for commercialization including Salesforce readiness (e.g., training on product, messaging, and competition). Responsibilities include; branding, messaging, collateral & campaign creation, customer engagement planning, and broad communication plans)
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches.
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Other Incidental Duties
What you will need (required):
Bachelor's Degree in related field
Minimum10 years of work experience or Master's Degree or equivalent in related field and a minimum 8 years of related experience working in sales, marketing, or healthcare industry
What else we look for (preferred):
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California, the base pay range for this position is $138,000 to $196,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
COVID Vaccination Requirement
Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.