Growth Manager, Offline Media (Good Chop)

Come see what’s cookin’!

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world and we deliver delicious meals to millions of people.  As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats and seafood directly to our customers' doors. We're looking for a Growth Manager, Offline Media to report into Senior Growth Manager and drive the offline marketing function with full ownership across Direct Mail, Gift Card and Flyers channels for all audiences. Success in this role hinges on your ability to own projects end-to-end, apply critical thinking, and adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast-paced and high-performing environment from day one.

You will… Define the strategy, manage, and efficiently scale new customer acquisition for Good Chop through offline marketing, including but not limited to: direct mail, gift card & flyers campaigns. Develop and execute marketing campaigns from concept to completion: including segmentation, testing roadmap, creative development, QA, production, and analysis.  Strategically allocate spend across various offline campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.  Manage relationships with external vendors, including printers, mail houses, data providers and agencies to ensure timely and cost-effective execution of campaigns.  Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.  Oversee the development and maintenance of the offline marketing calendar, ensuring timely execution and coordination with other marketing channels Design, execute, and analyze a robust A/B testing agenda, playing a central role in identifying new growth opportunities through a rigorous, data-driven, and agile approach. Own campaign performance reporting and analysis, provide actionable insights, highlighting key trends, and identifying strategic opportunities Act as a cross-functional leader, collaborating with product, marketing, and data teams to integrate new features, leverage insights from other channels, and incorporate seasonality into informed tactics You are... A seasoned marketing professional with a deep passion for offline channels. A highly pragmatic, inquisitive, geared to action individual A natural collaborator Highly creative, with a proven ability to conceptualize and bring to life new themes and concepts Data-native, an expert in A/B tests A strategic thinker, able to break down big initiatives into smaller milestones and work methodologically to reach your goals At a minimum, you have... BA/BS in Marketing, Business, Management, or a related field with a strong academic record. 5+ years of marketing experience with at least 1 year in the subscription space, with a significant focus on offline marketing channels like Direct Mail, Print Advertising, or In-Box Inserts. Proven track record managing Direct Mail campaigns from concept to execution, at scale. Solid experience with Gift Card and Flyer/Insert programs, including design, fulfillment, and tracking. Exceptional quantitative and analytical skills.  Expertise in managing and optimizing complex audience segmentation strategies and full lifecycle experiences. Experience in advanced data analysis, leveraging historical performance to inform and execute complex offline marketing projects. A track record of successfully bringing creative ideas to fruition and developing unique and effective themes for ongoing marketing campaigns. Superior time management, organizational, and project management skills. Basic proficiency in SQL. Experience with Tableau, Adobe suite, or Google Analytics is an advantage. Passion for creative production. Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus. You’ll get… Competitive Salary & 401k company match that vests immediately upon participation Generous parental leave & PTO policy Flexible health plans effective first day of employment 50/50 hybrid setup (in-office/remote) Significant discounts on your subscriptions to brands of HelloFresh Group Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$121,500—$136,700 USD