Job Overview: As a Growth Marketing Associate, your primary focus will be focused on user acquisition, conversion, and onboarding. This role requires a dynamic and data-driven individual with a deep understanding of luxury markets, and a proven track record in digital marketing, and acquisition campaigns. Responsibilities: 1- Community Growth and Strategy Development: + Develop and implement Community lead generation strategies to support qualitative, targeted, and sustainable growth, + Develop and maintain a marketing calendar in your dedicated region to plan and execute lead-generation activities. Social media campaigns, ads, partnerships, outreach/ partnership programs and direct recruitment are several types of activities you will plan, + Stay up to date on the latest marketing trends and best practices. 2- Lead Generation Campaign Development and Execution + Lead the development and execution of lead generation campaigns across all channels, including online, offline, and social media, + Collaborate with cross-functional teams in market and at global level to ensure that campaigns are aligned with business objectives, brand identity, compliance, etc. + Develop and implement campaign tracking dashboard and reporting strategies to measure campaign performance, + Implement direct recruitment campaigns to identify and onboard evaluators, so you bring fully qualified Evaluators the Community team, + Monitor and manage campaigns across various platforms to maximize user acquisition while maintaining cost-effectiveness. 3- Data Management and Analysis + Collect, manage, and analyze marketing data from various sources (HubSpot, Meta, and our internal database) to continuously optimize campaigns, + Implement A/B testing and data-driven optimization strategies to enhance the effectiveness of user acquisition efforts, + Provide regular reports on the performance of paid advertising efforts and direct recruitment initiatives, 4- Growth Mindset + Identify new growth opportunities to expand our reach and grow our Community. + Build and maintain relationships with key influencers in our industry. + Explore locally relevant channels, both online and offline. + Test and experiment with new tactics to drive innovation. 5- Communication and Teamwork + Work closely with the Operations team to streamline the onboarding process for recruited evaluators to ensure smooth transition to mission assignment, + Develop and execute targeted communication strategies to engage potential evaluators and display the unique opportunities within the luxury evaluation community, + Write clear and concise marketing materials in English (other languages are a plus), + Manage multiple projects and deadlines simultaneously, + Ability to work independently and take ownership of projects, + Demonstrate initiative and a proactive approach to problem-solving. Requirements Qualifications: + Bachelor's degree in business, marketing, or a related field; master's degree is a plus. + 5 years of experience in lead generation, content creation, social media marketing. + Proven experience in planning and executing successful paid advertising campaigns. + Strong understanding of direct recruitment strategies and tactics. + Knowledge of the luxury industry and its key players. + Excellent analytical skills and proficiency in data analysis tools. + Effective communication and relationship-building skills. + Experience working with CRM Marketing tools (HubSpot), design tools (Canva), AI tools (Midjourney, ChatGPT, Bard). + Bilingual in English and Japanese