The Growth Marketing team generates revenue for Manulife Asia through existing and new customers. The team is organized around proposition spaces such as Education, Health, and High Net Worth, along with fundamental Growth Marketing capabilities. There is a strong focus on guiding and supporting local markets in their efforts to drive sustainable growth.

The Growth Marketing Director, Asia, acts as a single point of contact for select markets. They identify capability gaps along the Growth Marketing funnel and develop roadmaps to address them. They own a portfolio of projects end-to-end and function while serving as an extension of local teams in the execution of other initiatives.

To be effective, the Growth Marketing Director, Asia, will build relationships across Marketing, Distribution, and Product functions at the local and regional levels. Their remit relates closely to the Manulife’s Buy, Engage, and Sell journeys.

Position Responsibilities:

Acquisition: Drive sales through an effective channel mix for internal external lead sources. Ensure effective allocation to distributors with contextual information available through internal

Propositions: Incubate and operationalize new offerings, localize propositions for new markets, Work closely with regional and local Analytics and Product teams to sharpen customer segmentation and close gaps in the existing proposition offering.

Engagement: Develop outcome-driven programmatic and/or agent-led nurturing journeys. Identify targets  

Enable local markets: Operate as an extension of local Marketing and Distribution teams. Fill capability and capacity gaps as needed, whether as subject matter expert or in a project management role. Support last mile execution, including distributor engagement and training, activation campaigns, and product development.

Individual Accountabilities

Act as single point of contact for a market or proposition space

Identify capability gaps and create, socialize, and execute roadmaps for closing them.

Provide subject matter expertise and project management to markets as needed.                                                                                                             

Key Shared Accountabilities

Partner with local Marketing, and Distribution teams as well as the Asia Acquisition Lead to establish end-to-end lead-generation funnels. [Buy/Sell]

Partner with local Marketing, Product, and Distribution teams as well as the Asia Propositions Lead to develop propositions that solve customer needs through a combination of wealth and health & protection products, services, and customer experience. [Buy/Sell]

Partner with local Marketing and Distribution teams as well as the Asia Engagement Lead to develop nurturing journeys that optimize sales outcomes. [Engage]

Shared ownership of local KPIs with the Acquisition, Proposition, and Engagement Leads.

Required Qualifications:

Minimum 5 years of relevant work experience with distribution in the insurance industry

Experience in digital consumer services, preferably in wealth and/or health-related services

Demonstrated experience developing and executing digital strategies or programs

Experience managing and negotiating with outside agencies and third-party vendors.

Technology-savvy, with keen interest in emerging technologies and a rich understanding of evolving customer needs in Wealth, Health & Wellness.

Ability to manage multiple simultaneous projects from concept to completion.

Commercial acumen and an analytical approach to identifying and evaluating opportunities.

Compelling communication skills: Expresses ideas and shares information clearly and concisely, modifies approach as necessary and conveys compelling messages and builds (rational/emotional) connection with others. Strong Powerpoint and pitch presentation skills. Comfortable communicating with Executives at the most senior levels within the organization.

Influence & Persuasiveness: Moves others towards a position (point of view), with or without authority, by setting expectations, and communicating expertise and a compelling rationale with an enterprise-wide mindset.

Knowing the Business: Stays current on Manulife's strategy, key priorities, capabilities, and resources; appropriately translates knowledge of the industry, customer and business into new approaches and solutions.

Adaptable: Effectively adapts and supports integrated change to achieve desired results; champions an environment that motivates and inspires necessary action with confidence during times of change.

Solution Focused: Owns problems through to resolution, makes timely decisions applies analytic/systematic reasoning to positively impact team results, organizational performance, and the customer experience.

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Working Arrangement