Growth Marketing Specialist - Client: Beauty Education

Department: Boutique Client

Employment Type: Part Time

Location: LatAm - Mexico

Reporting To: Client via Magic

Compensation: $5.00 / hour

DescriptionAbout the ClientA specialized beauty education company focused on lash artistry, providing online courses and training programs for aspiring and professional lash artists. Through their flagship program, Lash Legends, they're committed to delivering high-quality education and empowerment in the beauty industry. Their mission is to help beauty professionals scale their skills and businesses through comprehensive online training.
\nWhy this role exists
Our client is seeking a Growth Marketing Specialist to drive the launch and expansion of their online lash education platform. This role is crucial for developing and implementing comprehensive marketing strategies across multiple channels, while working collaboratively with course creators and industry partners to build a strong presence in the beauty education space.

The Impact you’ll makeDigital Marketing Strategy\nAnalyze data and metrics to refine strategies\nMonitor and report on KPIs\nImplement SEO and content marketing strategies\nManage paid advertising campaigns\nOptimize campaign performance based on data\nSocial Media & Content\nLeverage platform algorithms (Instagram, Facebook, TikTok)\nCreate and schedule engaging content\nTrack engagement metrics\nBuild community through organic strategies\nCollaborate with designers and content creators\nCourse Growth & Promotion\nDesign and execute course launch strategies\nCreate compelling promotional content\nWork directly with course instructors\nOptimize conversion rates\nBuild and nurture the student community\nAdministrative & Partnership Management\nSupport email and calendar management\nBuild industry partnerships and collaborations\nManage influencer relationships\nTrack partnership performance\nCoordinate with team members\n

Skills, Knowledge and ExpertiseRequired:\n1+ years of digital marketing experience in online business growth\nProven track record with social media marketing and analytics\nExperience with email marketing and course promotion\nProficiency with marketing tools (Google Analytics, FB Ads Manager)\nExperience with course platforms (LearnDash or similar)\nDemonstrated success in partnership-building\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\n
Technical Skills:\nDigital marketing expertise\nData analysis and reporting\nSocial media algorithm knowledge\nCampaign optimization abilities\nTech platform proficiency\nSoft Skills:\nCreative thinking\nStrong communication\nSelf-motivated approach\nBeauty industry passion\nTeam collaboration\nAdaptability\nYou should apply if… \nYou're passionate about beauty education and industry trends\nYou thrive in data-driven, results-oriented environments\nYou excel at cross-functional collaboration\nYou can effectively work with creators and instructors\nYou're comfortable with remote work flexibility\nYou have a genuine interest in lash artistry education\n\nWhat to expect...

\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\nMonday to Friday, 6 PM to 10 PM CST (Central Standard Time)\n20 hours a week\nCompensation:\n$5 per hour\nNo benefits package included\n

Benefits