At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
GTM ENABLER & PORTFOLIO SPECIALIST N.A
Role purpose:
Activate & Design the GTM Strategy in collaboration with the Crop Solution & Strategy to enable Customer Facing Squads to deliver tailored offerings to farmers in North Africa Determine the value Proposition for the final customer: work with Facing Squads Team to categorize and validate key product features and benefits for support material (USP)Responsible for analyzing macro-trends, customer needs and competitor environment to identify and support roll out of alternative route to market and new business opportunities
Key responsibilities and tasks:
Identify the new BCS products to launch according to customer needs and global BCS marketing strategiesEstablish and manage annual budgets for marketing (publicity &information) in agreement with Facing and Support SquadsPrepare all details of the product launch process (packaging, price positioning, promotion & communication, launch events…) Develop value propositions and tailored solutions based on input from Agronomy Excellence and other USS teams at country levelEnsure that there are clear bridges to the Field Marketing and CFSs for field Activation Coordinate the portfolio review conjointly with relevant CP portfolio teamsEnsure clear local portfolio analysis and management to support business growth in North Africa Design and follow-up with the various CFSs on actionable territory plans to enable consistent and effective execution across countries Analyze the sub-regional crop market, macro-trends and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers, including partners within the crop systems Coordinate and manage the strategy integration and tactical activation in North Africa in close collaboration with relevant Customer Facing Squads and Unit Support Squads Steward and implement the GTM planning calendar for North Africa
Key Working Relation:
Experience, Skills, and Qualifications:
Degree in Agronomy, Agriculture or Business AdministrationMinimum 3 to 5 year’ experience in marketing and/ or salesSolid knowledge of agricultural systems and farm agronomy with relevance for the regionAbility to develop and apply meaningful customer segments based on deep understanding of customers insightsAbility to utilize complex data points in order to understand market trends and anticipate future requirementsAbility to develop, differentiating strategies based on compelling and novel solutions for customer needs Ability to develop, foster and utilize a broad base of networks at all levels of the organization and across geographies Ability to drive change in complex organization Ability to develop and integrate grower segment insights/ needs into innovative GtM strategies to expand customer base and grow the business Ability to collaborate/communicate with and develop internal and external partnerships
Location:
Morocco : Casablanca-Settat : Casablanca / Marina
Division:
Crop Science
Reference Code:
835275
You can contact us here:
https://www.bayer.com/fr/ma/afrique-du-nord-contact