We're seeking a strategic GTM Lead to orchestrate integrated marketing campaigns and cross-functional program execution for Amazon Autos' new offerings. This role will design and implement cohesive marketing strategies across all channels while ensuring alignment between product, marketing, and commercial teams. This role will also be responsible for launching new partners and broad marketing strategies for international markets. You will have a high degree of ownership as you define target customer segments, product positioning, and country launch plans. You will work closely with Product, Sales, Marketing, PR, Finance, Legal and Customer Service. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.



Key job responsibilities
Strategic Alignment & Planning
• Act as Marketing lead for integrated launch planning across Product, Marketing, Tech and Account Management teams to ensure synchronized customer experiences
• Ensure integrated marketing campaigns support product launches and commercial objectives
• Lead campaign briefings and creative development across internal teams and agency partners
• Manage marketing technology stack to enable seamless cross-channel execution
Cross-functional Orchestration
• Align integrated marketing efforts with product roadmap and commercial initiatives
• Lead weekly cross-functional sync meetings to coordinate campaign execution
• Partner with Product teams to translate features into marketing narratives
• Work with Account Management to integrate partner marketing activities
• Coordinate with Regional Marketing teams to ensure local market relevance
Message & Program Consistency
• Maintain a central repository of approved messaging, assets, and marketing materials
• Review and align all customer-facing communications for consistency across channels
• Ensure regional teams and partners have access to latest messaging and campaign materials
• Coordinate rapid responses to market changes or competitive moves across all teams
• Guide adaptation of global campaigns for regional execution
Performance Tracking & Optimization
• In partnership with Marketing leads, develop unified success metrics that span product adoption, marketing performance, and commercial goals
• Create feedback loops between customer-facing teams to share insights