CRM Marketer/Digital Growth Marketer (Korea)

 

Background/Experience:

Business/Marketing DegreeSolid experience and understanding of marketing, data and technologyHighly analytical with ability to make sense of ambiguous dataExpertise in identifying and prioritizing what drives conversion or reduces drop-offsSkilled in developing LINE-based customer service programs and chatbots.Proficient in marketing analyticsProficient in creating and managing content calendars, with a focus on executing seasonal campaigns.Experience coordinating with content teams and developersExperienced in CRM marketing (Salesforce a plus)Knowledgeable in designing strategies that bridge offline and online marketing channels.Experience in building digital campaigns to create marketing qualified leadsFor example 3-5 years experience in start-ups, 5-7 years in medium/big enterprises For example experience in creative/digital marketing agency with exposure to multiple industries.Experience of ‘guerilla marketing’ and ‘growth hacking’Japanese native or JLPT N1
 

Responsibilities:

Develop a LINE strategy that holistically connects all stages of the customer journey from awareness, consideration, conversion to departure, return and retention.Prepare a lead acquisition strategy to drive followers onto EF Japan’s LINE platform, including through channels such as organic and paid.Drive an active and agile digital customer journey quickly adapting to changes in the LINE platform (and other significant platforms) and the Japanese market, while identifying top-tier customer experience examples that can be tailored for EF. Design audience segmentations based on thorough analysis of the customer journey and pain-points/opportunities in the marketing and sales funnel.Design and configure appropriate customer journeys for these audiences and iterate on these journeys through continuous A/B testing.Design and prepare all inputs for local digital marketing campaigns with a primary focus on LINE. Prepare briefs and coordinate with the Central marketing team in Zurich to create relevant content to support the customer at each stage of the customer’s journey.Drive automation and customer self-service through the configuration of a chatbot for both marketing, sales and customer support purposes.
 

Technical Skills:

Proficiency in LINE API Sales Force IntegrationManaging Sales Force environmentsExperience with integrating Salesforce with external applications, specifically LINEKnowledge of tools to facilitate for seamless data flow between LINE and SalesforceCRM functionalityWorkflow automation

 

LINE APP:

LINE API proficiencyIntegration skillsBOT developmentUser engagement strategiesAnalytics and reporting

 

Marketing Knowledge:

Digital marketing, digital customer journeysExperience with CRM tools and customer journey mappingEngagement metricsContent marketingSocial media marketingCustomer segmentationCampaign managementLocalization and cultural understandingMarketing CloudPPC

 

Data Management

Skills in data analysis and reportingFamiliarity with database managementData CloudAbout EF Education First At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.  EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults.  All positions are subject to a criminal background and and/or reference checks, as applicable.