Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
Then come and join our global team as Head (f/m/d) Global Marketing - Hemostasis to be responsible and accountable for the business success of the Hemostasis (a Diagnostics product line of ~€380'0 annual revenue).
Your tasks and responsibilities:
Analytics
Integrate and interpret complex market and financial data (e.g., NPV, revenue, market share) to drive strategic decision-making. Implement data-driven strategies that help forecast market trends, identify new opportunities, and enhance competitive advantagesCustomer/Stakeholder Insights
Leverage a deep knowledge of stakeholder needs, regional differences, and decision-making processes to identify market trends and unmet needs. Use these insights to influence internal and external stakeholders and drive resultsBrand strategy
Develop and execute strategies that address shifts in the market and healthcare environment. Build and implement well-differentiated strategies with clear objectives, value proposition and execution plans in collaboration with cross-functional teamsPricing strategy
Use your understanding of pricing frameworks and market dynamics to create profitable pricing strategies. Ensure that pricing decisions align with market realities, compliance standards, and long-term stakeholder needsMessage delivery and deployment
Drive innovative messaging tactics across all channels, including digital media, ensuring effective communication of value propositions to both internal and external audiencesLaunch excellence
Lead cross-functional teams to execute product launches, ensuring timely and efficient delivery of commercial offerings. Track post-launch performance with dashboards and measurement toolsTo find out more about the specific business, have a look at https://www.siemens-healthineers.com/hemostasis
Your qualifications and experience:
Your attributes and skills:
Our global team:
Siemens Healthineers is a leading global medical technology company. 71,000 dedicated colleagues in over 75 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
Our culture:
Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.
Check our Careers Site at https://www.siemens-healthineers.com/de/careersAs an equal opportunity employer, we welcome applications from individuals with disabilities.
Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is Franziska Gubesch.
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Siemens Healthineers Germany was awarded the Great Place to Work® certificate.