Mumbai, IND
5 days ago
Head Marketing
**Financials, Profitability & Budgetary Control** + Achieve Market Share, bottom-line targets, top line & profitability. + Operational Budgetary controls for cost and profit management. + Risk Management in accordance with inventory/outstanding norms. + Allocation of financial resources in line with business objectives and market potential. + Evaluate investments through ROI analysis. **Building Brands / Therapy** + Create impactful communication and campaign to build brands and therapies in the Division + Improve Specialty Coverage and Therapy Focus + Analyze market conditions and forecast sales and market share. + Implement Innovative and Creative Business Solutions to grow market/prescription base. + Align division goals to organizational goals as measured by broad plans. + Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns + Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force. + Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.) + Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. + Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio + Undertake fieldwork to establish a strong connect with KOLs + Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement. + Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force. **People and Performance Management** + Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies + Foster performance driven culture in marketing team. + Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents + Coach, guide and develop the brand managers / group brand managers in his / her team + Collaboration with Sales team for effective and result oriented execution **Corporate Governance** + Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring + Enduring values – facilitating communication of the same to all personnel across the country. + Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across. **Management responsibilities** : Marketing team of 7-8 team members **REQUIRED Experience / Critical Success Factors:** + MBA/PGDM from a pedigree institution + Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry + Business size managed of 100 Cr+ Team size managed of 4-5 **Preferred Experience:** + Exposure to working in an MNC environment + Exposure to mass market, secondary preference to specialty and super-specialty experience An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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