Head Marketing
Abbott
**Financials, Profitability & Budgetary Control**
+ Achieve Market Share, bottom-line targets, top line & profitability.
+ Operational Budgetary controls for cost and profit management.
+ Risk Management in accordance with inventory/outstanding norms.
+ Allocation of financial resources in line with business objectives and market potential.
+ Evaluate investments through ROI analysis.
**Building Brands / Therapy**
+ Create impactful communication and campaign to build brands and therapies in the Division
+ Improve Specialty Coverage and Therapy Focus
+ Analyze market conditions and forecast sales and market share.
+ Implement Innovative and Creative Business Solutions to grow market/prescription base.
+ Align division goals to organizational goals as measured by broad plans.
+ Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
+ Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
+ Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
+ Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
+ Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
+ Undertake fieldwork to establish a strong connect with KOLs
+ Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
+ Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
**People and Performance Management**
+ Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
+ Foster performance driven culture in marketing team.
+ Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
+ Coach, guide and develop the brand managers / group brand managers in his / her team
+ Collaboration with Sales team for effective and result oriented execution
**Corporate Governance**
+ Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
+ Enduring values – facilitating communication of the same to all personnel across the country.
+ Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.
**Management responsibilities** :
Marketing team of 7-8 team members
**REQUIRED Experience / Critical Success Factors:**
+ MBA/PGDM from a pedigree institution
+ Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
+ Business size managed of 100 Cr+ Team size managed of 4-5
**Preferred Experience:**
+ Exposure to working in an MNC environment
+ Exposure to mass market, secondary preference to specialty and super-specialty experience
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Confirm your E-mail: Send Email
All Jobs from Abbott