A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Head of Affluent Propositions and Customer Acquisition

Principal responsibilities

Reporting to Head of Customer Propositions Management, the Head of Affluent Propositions Customer Acquisition will be instrumental in the design of differentiated value propositions for strategic customer segments to deliver quality client experience.Responsible for the development of multi-channel customer acquisition and growth strategies to cost-effectively acquire new-to-bank, upgrade quality customers and reactivate inactive customers to accelerate the affluent customer base growth and client continuum to high net worth segmentDesign differentiated value propositions for strategic customer segments including mass affluent, high net worth and Mainland Chinese segments with unique anchors on wealth and banking solutions, synergizing advanced digital capabilities and servicing channels to deliver quality client experience and establish the Bank’s competitive advantagesLead the collaboration with channels, Products’ teams and Hang Seng China team to drive our propositions and cross business referrals to capture growing connectivity needs and business growth in Hong Kong and the Mainland/Great Bay areaDevelop strategic partnership strategies and collaborate with external and internal partners to expand customer acquisition channels and launch new customer privileges/services/events to enhance the overall value propositions for the customersDeliver the target business outcome, subject to the resources plan and regulatory requirements.