Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Lead ServiceNow's strategic CXO marketing initiatives targeting Fortune 500 executives. This role will develop and execute highly personalized marketing programs that drive awareness and engagement with C-suite decision-makers, ultimately supporting ServiceNow's enterprise growth objectives.

Key Responsibilities:

Design and implement ultra-targeted marketing strategies for a carefully curated portfolio of 250 strategic CXO relationships across Fortune 500 accounts, with emphasis on personalized touchpoints and executive-specific value propositionsLead a specialized team of marketing professionals focused on developing and executing bespoke executive engagement programs, including 1:1 content development and personalized thought leadership campaignsCreate compelling thought leadership content and experiences that resonate with specific C-suite personas (CEO, CIO, COO, CHRO), incorporating individual executives' published viewpoints, strategic initiatives, and business challengesOrchestrate highly customized, multi-channel campaigns leveraging invitation-only digital experiences, exclusive executive events, and white-glove direct marketing approachesDevelop and maintain detailed executive personas and engagement preferences for target CXOs, ensuring all interactions are relevant and valuable to their specific business contextDrive sophisticated measurement and optimization of executive marketing programs, including detailed engagement tracking and influence mapping at the individual executive levelCollaborate with key technology partners on carefully selected joint executive marketing initiatives that align with target executives' strategic prioritiesDevelop sophisticated narrative frameworks that connect ServiceNow's value proposition to specific C-suite priorities, industry dynamics, and individual executive agendasShape and deliver executive-level communications that demonstrate deep understanding of each target executive's business challenges, strategic initiatives, and industry positionCreate and maintain detailed executive engagement playbooks for each C-suite persona, incorporating industry-specific insights and individual executive preferences

Qualifications12+ years of B2B marketing experience with at least 5 years focused on executive-level marketingProven track record leading CXO marketing programs at enterprise software companiesStrong understanding of enterprise digital transformation, IT strategy, and business technology trendsExperience managing and developing high-performing marketing teamsExceptional communication and storytelling abilitiesDeep knowledge of modern marketing technologies and measurement approachesOutstanding executive presence and ability to engage credibly with C-suite leadersDemonstrated ability to craft and articulate compelling strategic narrativesExperience with account-based marketing (ABM) programsHistory of successful partnership with sales organizations

 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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