**Role summary** We’re hiring a Head of Design Systems to lead the strategy, technology, and creative direction of our enterprise-wide design system that powers digital experiences across businesses and functions. This leader will be both a seasoned design craft practitioner and a strong engineering-minded platform owner—accountable for the visual digital brand, the system’s component library and code, governance, documentation, and adoption. You’ll manage a global, multi-disciplinary team of designers, design technologists/developers, strategists, writers, and producers, and you’ll own our design and research tool portfolio (e.g., Figma Enterprise, research/analytics platforms). A deep understanding of AI (generative AI and agentic AI) and digital accessibility is essential to transform our platform into an AI-powered, scalable foundation that accelerates innovative, creative, compliant delivery in a regulated environment. **What** **you’ll** **do** **Vision, strategy, and governance** + Set the multi-year vision and roadmap for the enterprise design system—covering design tokens, components, patterns, documentation, and platform services—aligned to business priorities, risk, digital accessibility, and engineering strategy. + Establish and chair cross-functional governance (Design, Product, Engineering, Brand, Accessibility, Compliance, Security, and Architecture) with clear contribution and change-management models. + Define adoption strategy, KPIs/OKRs, and incentives to drive measurable outcomes across lines of business and functions. **Platform consolidation & migration (multi-system → unified platform)** + Inventory and assess existing/legacy design systems across businesses/functions (tokens, components, code stacks, documentation quality, accessibility posture, and adoption). + Define a convergence strategy: token mapping & theming, component equivalence matrix, de-duplication rules, and brand harmonization guidelines. + Create a phased migration plan with success criteria, deprecation timelines, risk controls, and a documented rollback path. + Provide tooling and automation (e.g., codemods, lint rules, UI audits, visual-regression baselines) to accelerate safe migration. + Stand up a contribution/exception process and a comms plan, with dashboards to track migration progress and impact. **System architecture & engineering excellence** + Lead engineering for the system’s codebase (e.g., Web Components/React/Angular, TypeScript, Storybook, CI/CD, package distribution/registries) and partner with Architecture on standards: design tokens, theming, motion, internationalization (i18n) and right-to-left (RTL) support. + Ensure quality through automated testing (unit/visual regression), performance budgets, security scans, and a versioning/release strategy (safe migrations, deprecation policies). + Integrate the system into product pipelines (e.g., GitHub/GitLab and internal developer portals) to reduce design-to-engineering friction and improve time-to-market, with opinionated pull/merge templates, required reviewers, and branch protections. **Art direction & brand stewardship** + Serve as the art director and custodian of our digital visual brand—color, typography, iconography, motion, and imagery—ensuring brand consistency and accessibility across channels. + Guide creative expression across retail, commercial, institutional, and employee experiences, balancing brand distinctiveness with regulatory and accessibility requirements. **AI-powered platform & automation** + Agentic workflows for design-to-code, pattern suggestions, component development and migration, unit testing, and knowledge & documentation playbooks. + Automated accessibility controls (e.g., token-level contrast rules, Axe/Lighthouse CI, alt-text and content checks) embedded in design and build pipelines. + Knowledge & retrieval over documentation and usage guidelines (RAG), plus evaluation frameworks, guardrails, and auditability to meet model-governance expectations. **Design operations, tooling, and research** + Own the portfolio of design and research tools (e.g., Figma Enterprise libraries/branching/tokens plugins; platforms like Matomo / UserTesting / Qualtrics) including licensing, supplier management, financials, and workflow standards. + Define contribution workflows, templates, and content standards for documentation sites; ensure discoverability and self-service onboarding. **Accessibility, compliance, and risk** + Embed WCAG (latest versions) and regional requirements into tokens, components, patterns, and governance—treating accessibility as a default. + Partner with Legal/Compliance, InfoSec, Model Risk, and In-Business Risk & Controls on standards, audits, and evidence to support internal controls, SOX/PCI/data-privacy, and AI model governance. + Establish telemetry and reporting that links design-system adoption to risk reduction and customer outcomes. **Content systems & CMS integration** + Partner with Content Design and Engineering on CMS strategy (e.g., headless CMS such as Adobe Experience Manager (AEM)), ensuring components, patterns, and editorial workflows are integrated, versioned, and accessible. + Define guidance for localization (L10n)—the translation and regional adaptation of content—alongside i18n foundations, including pluralization rules, date/number/currency formats, time zones, and RTL layout mirroring (using CSS logical properties). + Provide standards for personalization, disclosure content, and omnichannel publishing to maintain brand and compliance at scale. **People leadership and culture** + Lead, grow, and mentor a global team of designers, developers, strategists, writers, and producers; build clear career ladders and communities of practice. + Foster an inclusive, accountable, and outcomes-oriented culture grounded in craft excellence, technical rigor, and measurable impact. **What** **you’ll** **bring:** **Must-have** + 10–15+ years in digital product design and systems; 5+ years leading enterprise design systems at scale, ideally in regulated industries (banking/fintech/insurance). + Portfolio that demonstrates design craft (UI/visual/interaction) and system leadership (tokens/components/patterns, brand evolution, before/after impact). + Hands-on fluency with modern front-end stacks (TypeScript, React/Angular or Web Components, Storybook, design tokens, theming) and CI/CD practices; ability to set PR standards and release/versioning policies. + Proven art direction experience with a strong visual sensibility and motion principles applied to systemized UI. + Practical experience applying generative/agentic AI to design and engineering workflows (code generation/review, unit testing, documentation playbooks, migration support, RAG) with guardrails, evaluations, and governance. + Deep knowledge of digital accessibility and WCAG, assistive tech, and how to embed accessibility into tokens/components and SDLC gates. + Tooling leadership: Figma Enterprise (libraries, tokens, branching, audit), research/analytics platforms (e.g., Matomo, UserTesting, Qualtrics), documentation sites, analytics/telemetry. + Experience shipping products across multiple businesses and functions with i18n, L10n, and RTL considerations and regulatory/locale constraints. + Exceptional stakeholder management and communication; ability to partner with CIO/CTO, Design Leadership, CMO, Enterprise Architecture, Risk/Compliance, and Product leadership. **Nice-to-have** + Experience with headless CMS (AEM), structured content modeling, and editorial workflows. + Familiarity with developer portals, npm/private registries, monorepos, and visual regression testing. + Understanding of data lineage/quality as it impacts design integrity and personalization at scale. + Exposure to design analytics, A/B testing, and tying system adoption to business KPIs. **Success measures (first 12–18 months)** + Adoption & coverage: % of journeys using system components; component/pattern coverage vs. top use cases; reduction in bespoke UI. + Efficiency: ↓ design-to-engineering handoff time; ↑ reuse PRs; ↓ front-end defects and rework. + Accessibility & risk: Automated checks at token/component/CI layers; measurable drop in accessibility defects; audit artifacts produced. + AI impact: Agentic workflows in production (component development/migration tools, unit-test generation, knowledge/playbook automation); measurable cycle-time and quality improvements. + Brand consistency: Measurable increase in consistency across businesses/functions; successful rollout of updated brand tokens and motion. + Satisfaction: Improved designer/developer NPS/CSAT; decreased support MTTR; strong contributor pipeline. **Key partners** Design, Product, Business, and Engineering leaders • Brand/Marketing • Enterprise Architecture • Platform Engineering • InfoSec/Privacy • Legal/Compliance • Risk & Control • Data/ML ------------------------------------------------------ **Job Family Group:** Technology ------------------------------------------------------ **Job Family:** Digital Design Engineering ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Most Relevant Skills** Please see the requirements listed above. ------------------------------------------------------ **Other Relevant Skills** For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)_ _._ _View Citi’s_ _EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy)_ _and the_ _Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)_ _poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.