General Information Req # WD00077456 Career area: Marketing Country/Region: Japan State: Tokyo City: Chiyoda-Ku Date: Monday, January 20, 2025 Working time: Full-time Additional Locations:  * Japan - Tōkyō - Chiyoda-Ku Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements About the organization and teamJapan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business.   Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales.Total team FTEs are around 60 members.  Also, over 100 non HC employees works for this team.Basic Organization structure of this position as followsManager              : Ecommerce DirectorSubordinates       : 4Number of Peers : 4

■Job Description

Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.Marketing focus are as followsDemand generation for target customers, BtoB and BtoC.  Conduct not only traditional media but also expected to deliver the new approach.Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on.  Also expected to expand the partnership.For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.Manage and develop digital marketing teamLead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business

■Possible Career Path

Take over ecommerce GM positionRotate to 4P, SOP, and Lead of route ownerTransfer to key position in Japan marketing team■ExperienceMust Have:· Both BtoB and BtoC Marketing management experience in foreign affiliated companies · Digital marketing experience · Lead acquisition and nurturing experience utilizing marketing automation tool · Analytical experience of digital marketing and ecommerce analysis using google analytics etc.
Nice to have:· Social Media Marketing · eCommerce · Sales experience · Digital marketing in PC/IT industry

■SkillsMust Have:· Self starter even in ambiguous circumstances · Strong commitment for business · Strong analytical and problem solving capability · Middle Class Excel efficiency · English Fluency
Nice to have:· Knowledge about PC industry and PC itself · Logical thinking · MBA
Additional Locations:  * Japan - Tōkyō - Chiyoda-Ku * Japan * Japan - Tōkyō * Japan - Tōkyō - Chiyoda-Ku