Head of Marketing, Japan eCommerce **General Information** Req # WD00077456 Career area: Marketing Country/Region: Japan State: Tokyo City: Chiyoda-Ku Date: Monday, January 20, 2025 Working time: Full-time **Additional Locations** : * Japan - Tōkyō - Chiyoda-Ku **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** + **About the organization and team** + Japan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business. Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales. + Total team FTEs are around 60 members. Also, over 100 non HC employees works for this team. + Basic Organization structure of this position as follows + Manager : Ecommerce Director + Subordinates : 4 + Number of Peers : 4 **■** **Job Description** + Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team. + Marketing focus are as follows + Demand generation for target customers, BtoB and BtoC. Conduct not only traditional media but also expected to deliver the new approach. + Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on. Also expected to expand the partnership. + For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention. + Manage and develop digital marketing team + Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business **■** **Possible Career Path** + Take over ecommerce GM position + Rotate to 4P, SOP, and Lead of route owner + Transfer to key position in Japan marketing team **■** **Experience** Must Have: · Both BtoB and BtoC Marketing management experience in foreign affiliated companies · Digital marketing experience · Lead acquisition and nurturing experience utilizing marketing automation tool · Analytical experience of digital marketing and ecommerce analysis using google analytics etc. Nice to have: · Social Media Marketing · eCommerce · Sales experience · Digital marketing in PC/IT industry **■Skills** Must Have: · Self starter even in ambiguous circumstances · Strong commitment for business · Strong analytical and problem solving capability · Middle Class Excel efficiency · English Fluency Nice to have: · Knowledge about PC industry and PC itself · Logical thinking · MBA **Additional Locations** : * Japan - Tōkyō - Chiyoda-Ku * Japan * Japan - Tōkyō * Japan - Tōkyō - Chiyoda-Ku