At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
The opportunity:
Head of Marketing, Thailand
We are looking for a highly motivated and strategic Head of Marketing to oversee the development, local marketing strategy to build, promote, and manage the Sephora brand across the Thailand market through close collaboration with the internal dynamic marketing team and various external stakeholders.
The ideal candidate will have a strong background in marketing. This role will report to the General Manager and functionally report to the Regional Vice President, Marketing.
You will shine here if you enjoy…
Brand Awareness
Increasing brand awareness of Sephora as well as strengthening our positioning as the most loved omni-channel beauty retailer in Thailand; coordinating with global and regional teams to align on Sephora branding strategy Creating awareness for Sephora’s own brand: Sephora Collection, making this the No.1 recruitment brand in our portfolio
Campaign and Communication
Planning and delivering campaigns across channels including onsite, email, social, influencer, paid advertising and offline initiatives Planning marketing communication strategy and effectively managing the monthly and yearly budget to ensure spending alignment per execution plan Synchronizing online and office communication strategy through close collaboration with digital marketing team
PR and Social Media
Strategizing and executing PR initiatives to ensure that Sephora has the top media share of voice; collaborating with external PR agency, media, KOLs, celebrities, and business partners Planning and ensuring successful execution of Sephora owned in-store activities to engage customers and elevating in-store excitement
CRM and Loyalty
Building CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty, and enhancing Sephora to be the most loved brand
Stakeholder Engagement
Building and maintaining strong relationships with key stakeholders, including store teams, brand partners, and corporate partners both in country and region Collaborating and communicating program goals, progress, and outcomes effectively
Budget Management
Developing and managing marketing budget Ensuring that financial resources are allocated appropriately and that all plans are delivered within budget constraintsReports and Documentation
Preparing and presenting timely postmortem and monthly reports
We would love to hear from you if you are/have…
Minimum 9 years related experience in a similar role Experience in digital marketing is a plus Experience in leading teams and managing complexity Excellent leadership, communication, and interpersonal skills, including presentation and facilitation skills Strong organizational and project management skills to balance and prioritize high-level attention to detail and accuracy in the execution of work Comfortable with financial aspects – ability to manage activities under the given budget Fluent in both English and Thai Excellent Microsoft Office skillsWhile at Sephora, you’ll enjoy...
The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.