• Support in driving brand volume, revenue, share growth agenda and equity building for the brand by scaling up brand.
• This also includes managing internal cross-functional teams, external creative agencies, partnership with insights & commercialization. Additionally, the incumbent is expected to have a close pulse on consumer trends, competitive activity, category developments and sales information.
• Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand and its extensions
• Drive brand Net Revenue and Market Share growth via gold-standard delivery of equity and comms plans
• Support MD in the management of the brand; developing objectives, strategy, budgets & resources.
• Lead the development & evolution of the brand positioning & communication. Ensure resonance across different markets and segments through sharp understanding of the regional/local market pulse.
• Lead the execution and development of brand plans
• Lead the communications/branding of the initiatives

Thailand

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.