Head of Marketing UK & Ireland Requisition ID: 5827 Location: Watford, Hertfordshire, GB **Head of Marketing UK & Ireland** Advancing brain health. Transforming lives. Lundbeck has an unparalleled history. For over 70 years, we have maintained our commitment to neuroscience. And our domain expertise in brain health provides us with the strongest possible foundation for discovering and developing new treatments in this increasingly important area. In a quickly developing field of science, we are continuously adapting new ways of working and improving efficiency to be able to shift resources to innovation. With rapidly improving understanding of the biology of the brain, we hold ourselves accountable for advancing brain health by curiously exploring new opportunities for treatments. We call this being a Focused Innovator. The brain health challenge is real. Our commitment is real. Our impact is real. All our work is driven by three core behaviors. We are: Curious, Adaptable and Accountable. Our innovation-focused culture means that we make fast decisions and targeted choices, collaborating across functions. We encourage an entrepreneurial mindset, where employees are empowered to take educated risks that could lead to significant breakthroughs. Our nimbleness and ability allow us to respond quickly to changes in the market and sets us apart from large pharma. **Your new role** The Head of Marketing for the UK & Ireland is a senior, strategic role with a dual purpose aligned to our strategy of becoming a Focused Innovator. It is essential that we balance performance of our current brands whilst transforming for our future products in the Neuro Rare and Neuro Specialty areas. The role today is responsible for leading the development and execution of the marketing strategy to drive business growth, increase market share, and enhance brand awareness in the UK and Ireland for our current brands. It will require working closely with the global marketing teams to adapt and implement global strategies at the local level, while also developing country-specific campaigns that address the unique needs of the UK and Irish markets. The Head of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure the effective promotion of our products. In the mid-term the role needs to have an increasing focus on transformation, ensuring we increase our capabilities in the areas Lundbeck will have a presence in the future and getting ready for launch. For this we require a dynamic, flexible and driven individual who can lead us on the next phase of our journey. In this role you will be reporting directly into the Managing Director, UK & Ireland. Some of your key responsibilities will be: Strategic Leadership + Oversee the marketing function, develop and execute the overarching marketing strategy for the Business Area in alignment with global objectives and local market needs. + Build strong strategic alliances to ensure marketing strategies align with other departments and broader business objectives. + Analyse market trends, customer insights, and competitive landscape to identify opportunities and challenges, and adjust strategies accordingly. + Ensure high level decision making and provide insights and updates on marketing performance, activities and budgets. + Provide strategic input into product launches, ensuring they are effectively positioned and promoted to maximize market penetration and growth. Team Leadership + Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability to build a highly motivated team. Brand Strategy and Leadership + Oversee the development and implementation of digital and brand strategies that enhance the company’s market position and align with global brand guidelines. + Ensure consistency and compliance of brand messaging across all marketing channels and materials. + Collaborate with the Head of Commercial Excellence to drive the adoption of new technologies, leveraging digital channels to engage customers and stakeholders. + Lead the integration of multi-channel marketing efforts, ensuring cohesive and effective customer engagement. Stakeholder and Cross-Functional Collaboration + Collaborate extensively across local and global functions and senior leadership teams to ensure alignment and support for marketing initiatives. + Represent the UK and Ireland at a Global level to drive alignment across major Europe, Canada and other key markets. + Engage with key external stakeholders, including healthcare professionals, patient advocacy groups, and industry bodies, to build relationships and enhance Lundbeck’s reputation. + Be responsible for coordination and alignment with Alliance partners for the BA. **Your new team** As the new Head of Marketing, you will join our dynamic UK & Ireland Business Unit, comprised of approximately 50 dedicated individuals. You will be an integral part of the UK & Ireland Leadership team, collaborating closely with talented colleagues to adapt and implement our global strategy and ambitions within the local market. You will also lead a small, skilled marketing team, guiding and inspiring them to achieve our goals. Our team thrives on collaboration, and you will have the opportunity to work with a diverse group of professionals who are passionate about our purpose. The position is based in Watford, Hertfordshire, and follows a hybrid working model, balancing regular office presence with the flexibility of remote work. **What you bring to the team** Education: + Bachelor’s degree in Marketing, Business Administration, Life Sciences or a related field Experience and personal qualities: + Minimum 5-7 years’ experience in Pharmaceutical Marketing with at least 3-5 years in a leadership role within a commercial business + Experience launching products in the rare disease space is desirable + Strong knowledge of the UK and Irish pharmaceutical markets, including regulatory environments and healthcare systems. + Experience working at a global and regional level, interacting with key stakeholders + Excellent leadership, communication, and interpersonal skills. + Ability to work in a fast-paced, matrixed organization and manage multiple priorities + High degree of emotional intelligence and the ability to communicate at different levels **Our promise to you** Lundbeck offers an inspiring workplace and innovative culture, where our curiosity, accountability and adaptability enable us to transform lives. We want to go faster and further on addressing the big unmet needs of people living with brain disorders. We offer rewarding careers with a mix of exciting tasks and development opportunities that are balanced with initiatives focused on your well-being. We need every brain in the game, and at Lundbeck, we are committed to building a workforce that is as diverse as the people we serve. **Apply now** Can you see yourself in this role? We want to hear from you. Does this sound like your dream job, but you’re not sure if you meet all the requirements? We still want to hear from you! Upload your CV and include a few lines about your motivation for applying. We ask you not to include a photo or personal information that does not relate to your professional experience. **Applications must be received by 21.02.2025.** Learn more about us at www.lundbeck.com/uk or Instagram Lundbeck UK (@lundbeckuk). \#EveryBrainInTheGame _This job ad is intended for individuals seeking a career opportunity with Lundbeck. We engage with recruitment and search firms where needed on the basis of a written agreement, and we do not accept unsolicited requests of any kind. If you work as a recruitment consultant, you are kindly instructed to refrain from contacting Lundbeck or the hiring manager directly with suggested candidates. If you violate this policy, you do so at your own risk and for your own account, and Lundbeck will not assume any liability nor pay any associated fees resulting from such violation._ **About Lundbeck** At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us. Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology. The brain health challenge is real. Our commitment is real. Our impact is real. **About Lundbeck** At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us. Through cutting edge science and strong partnerships, we develop and market some of the world’s leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology. The brain health challenge is real. Our commitment is real. Our impact is real.