The Head of Owned Media and Communications is running and establishing the local Red Bull Media
House approach, which is the consequent extension of Red Bull’s classic communications strategy.
S/he acts as an entrepreneur in his/her country constantly fostering media innovation and development
of business opportunities in consumer communication and interaction through digital and traditional
media channels. The Head of Owned Media and Communications implements the roll-out and
operation of relevant Red Bull Media House products and services, in the forefront Red Bull TV, in the
field of TV, digital (online, mobile), social, radio & print, as well as commercial content distribution, sets
appropriate targets and supports the Marketing Manager in the implementation of these products and
services into the local marketing mix.

S/he increases engagement with new consumers and existing ones via owned, earned and shared
channels, through more effective own channel management, specific content production, integrated
cross-channel communications tactics, earned media/multiplier endorsement and syndication - to build
strong media assets and platforms (RBTV) to increase brand love and convert brand lovers into Red
Bull consumers.