Role Purpose:Lead the execution of Nihon Boehringer Ingelheim’s Go-to-Market approach and objectives in line with Divisional strategy; ensuring that all operational initiatives deliver measurable impact whilst maximizing opportunities to feed useful data and information back into the business to drive Boehringer Ingelheim’s continued success.Partner with the Therapeutic Areas - Marketing, Sales, Medical - to achieve Nihon Boehringer Ingelheim business objectives and support global ambitions in with the Human Pharma Business Unit Intent, translating marketing and medical led customer plans into seamless, omni-channel activities across online and offline touchpoints. The role will be part of a joined-up Department leadership team where delivering a customer led approach via cross functional execution is vital to ensuring the value Nihon Boehringer Ingelheim delivers commercially and medically.

 

Key Job Accountabilities:

Lead to maximize Omni-channel effectiveness:  identifying, shaping, and delivering a plan that operationalizes Nihon Boehringer Ingelheim’s Go-to-Market to effectively engage their target audiences.

Meet or exceed business objectives through effective team planning plus implementation and optimization of the Go-to-Market model.

 

Partner with the business to ensure that brand / medical strategies and activities are undertaken in alignment with Boehringer Ingelheim’s Global Go-to-Market approach, and that brand objectives and strategies are effectively implemented.

Maximize understanding, use and impact of existing channels whilst collecting and communicating quality business requirements for future engagement.
 

 

Lead to develop an innovative channel and improve omni channel effectiveness including field force engagement that meet customer needs and bring together touch points (online and offline) to deliver a joined-up customer approach that will drive differentiation in the market and meet business needs.

Quality, depth, and regularity of omni-channel engagementSuccessful operationalization of channel strategyClear translation of customer plans into omni-channel journeysUtilization of advanced technology such as AI

 

Create a performance-based and culture with clear accountability and a sense of urgency for achieving results. 　Manage, track and report on channel and campaign performance, instilling a clear understanding across the business of where, when, and why success occurs.

Demonstrate deep understanding of core channel, brand, and medical performance data.Support clear performance reporting in line with divisional approach.

 

Supervise Central Go-to-Market Services and 3rd party partner relationships to ensure effective and timely delivery of all Nihon Boehringer Ingelheim’s requirements.

Quality / efficiency of delivery materials as assessed by key business stakeholders, asset performance and testing.

 

Lead and develop an effective group that are able and committed to delivering objectives and to fostering Boehringer Ingelheim’s Values and Behaviors.

Maintain team of highly capable and motivated individuals built through recruitment, retention and development of quality talent

 

 

Key Contacts:

The position would have various touch points across all levels including senior leadership, within Boehringer Ingelheim across matrix organization, improving our omni-channel marketing capabilities driving better engagement and satisfaction at each customer touchpoint, delivering clear data and insight back to the business. 

Report to Head of Customer Experience ExcellenceFunctional reports: approximately 3 employeesPrimary internal interfaces:Information exchange and dialogue with functions within Japan: Human Pharma Leadership Team, Marketing, Medicine, Sales OperationsPrimary external interfaces:Reginal Business Manager, Global Therapeutic Area Teams, Go-to-Market members. 

 

Qualifications:

<Background / Experience>

7+ years’ experience in the delivery of value across Customer Engagement, Business Analytics, Sales Force Effectiveness, Multichannel Analytics & Customer Relationship ManagementProven leadership experience, inspirational leader with ability to partner, engage, and influence senior leadership and partners.

:Provide strong Departmental leadership and vision, guiding members through successful on-going transformation. 

Pharma or regulated industry experience preferableBachelor’s degree in relevant discipline

<Skills>

The position requires the ability to translate strategic direction into well-defined operational planning, and to effectively engage with stakeholders in a dynamic, changing, and complex organization. 

:Exceptional customer focus with experience of working cross functionally to translate strategic objectives and deep customer insights into effective operational execution.

:Ability to operationalize strategies, monitor progress, and make necessary adjustments to achieve objectives.

Very strong analytical skills, ability to analyze data from multiple sources and identify insights, themes, operational issues, and areas for improvement.Proven track record of leading projects and leading teams that successfully achieve milestones and deliverables.Excellent collaboration, problem solving and negotiation skills.Global communication skill in English (must-have)

:Japanese language skill is desirable, but not mandatory.
 

Recruiter：K Nagai