Head of Paid Social

Application Deadline: 30 September 2024

Department: Marketing

Employment Type: Full Time

Location: Philippines

Reporting To: Tyler Rogers

DescriptionAbout MagicWe are a leading modern outsourcing platform, that connects SMBs to high-quality remote Executive Assistants. With roots in Silicon Valley, and backing from top venture capitalists, our workers are supercharged with a combination of the latest AI technology and training.\n
Background
Our company came out of Y Combinator in 2015. Since then we've grown to 1000+ remote workers, with strong venture-backing (including Sequoia Capital) and over $30M in funding to date. We are fully remote across Asia and US time zones.


Why does this role exist?

\nAs the Head of Paid Social (Director), you will lead our paid social media efforts, managing a team of specialists and driving strategic growth across various social platforms. Reporting directly to the Head of Marketing, you will be responsible for developing and implementing innovative paid social strategies, managing substantial budgets, and collaborating with cross-functional teams to achieve our marketing objectives.


The Impact you’ll make\nOwn end-to-end paid social media strategy and execution across platforms, with a primary focus on Facebook/Instagram, LinkedIn, and Twitter\nManage and develop a team of paid social specialists, currently consisting of two team membersConduct daily tactical meetings with the team, maintaining a very structured approach\n\nOversee and optimize paid marketing budgets of at least $100,000 per month\nDevelop and implement strategic, innovative campaigns to drive business growth\nCollaborate regularly with other departments, maintaining a structured meeting cadence\nComfortable working with the Creative team and Content Marketing team to create assets for Paid Social campaigns.\nComfortable working with the Marketing Analytics team to analyze Paid Social campaign performance and make decisions based on the data.\n\n\nUtilize tools like Clearbit (or similar) to enhance targeting and campaign effectiveness\nDrive key acquisition metrics and profitable growth through paid social channels\nPresent insights and performance reports to senior leadership, influencing decision-making at a company level\n


Skills, Knowledge and ExpertiseRequired Experience\n5-7 years of hands-on experience with paid social media (Facebook, Instagram, LinkedIn, Twitter, etc.)\nProven track record of managing paid marketing budgets of at least USD 100,000 per month\n3-5 years of management experience, including leading and developing team members\nDeep expertise in Facebook/Instagram advertising, with strong skills in LinkedIn advertisingExperience with TikTok advertising is a plus\n\nExperience in B2B marketing, preferably in services advertising\nStrong understanding of marketing to US companies\nExperience using Clearbit or similar tools (e.g., Metadata, Demandbase)\nYour superpowers are… \nYou're a strategy wizard, conjuring up creative ideas for paid social campaigns that make competitors wonder what hit them\nYour organizational skills are off the charts - you run team meetings like a pro and keep cross-department collaborations humming along\nYou speak fluent Social Media - Facebook and Instagram are your native languages, with LinkedIn and Twitter as your strong seconds\nYou've got a sixth sense for data, turning numbers into actionable insights faster than you can say \