The Square Product Marketing Lead is responsible for leading the US PMM team to deliver the maximum possible value for Square across acquisition, growth, retention, and product development. Within Square’s broader business strategy and objectives, the Square PMM team delivers this value by conducting customer insights and market analysis to help identify and capture the most valuable opportunities across Square’s portfolio of products and target audiences. For each of these opportunities, PMMs enable cross-functional stakeholders with a well-prioritized view of target seller segments, seller Jobs To Be Done, decision criteria and journey, and differentiating proof points to ensure we go to market with winning positioning and messaging for each segment in the right channels. You will manage a team of 75+ PMMs across audiences and products, and maintain strong relationships with Square’s cross-functional leadership group. The immediate scope of this role is the US Market, but US-based PMMs sometimes lead global launches, and you will be responsible for maintaining PMM resources and community globally. You will report to Square’s Head of Marketing.

In this role, you will:

Develop and maintain a comprehensive understanding of Square’s target customer segments, the product-market fit of our products for each segment, Square’s differentiators within each segment vs. key competitors, and the biggest opportunities to grow Square’s revenue.

Oversee the team’s work to share this knowledge across Square to enable partner teams (Inbound and outbound Sales, Marketing, Lifecycle, etc.) to go to market effectively, and in some areas to drive go-to-market activities (e.g. industry and field events)

Partner with Marketing to develop a breakthrough narrative for Square across and within seller segments and use it to shape key campaigns

Oversee customer and market analysis and ensure they are factored into Square’s future product vision/portfolio.

Provide ongoing clarity to your team on Square’s strategy and associated goals, and support leads in translating this into day-to-day work planning in order to inform resource prioritization. Use this to set clear success criteria for your direct reports and the full team.

Ensure the [global] PMM Team has the resources, tools, and knowledge necessary to efficiently and effectively conduct all product marketing activities. 

Maintain strong relationships with leaders across all relevant cross-functional domains, incl. Product, Marketing, Sales, Account Management, Partnerships, Analytics, and Finance & Strategy.

Continuously evaluate the PMM cross-functional and intra-PMM operating model to ensure PMM is delivering maximum value to Square.

Build/maintain a high-performing, high-energy, and collaborative PMM community across Square. Make sure the team has fun along the way!