The Head of Regional Media, Central is a part of the MLT for the region in the Central and is a part of the national RBMNLT.  This role is responsible for proactively leading all aspects of media execution in the region: Communications, Production, Production Management, Creator Marketing and the maintenance of distribution deals for Red Bull in the Central region. She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow consumer engagement with the Red Bull brand across most relevant partnered & 3rd party media, Social and Owned Media (redbull.com, Red Bull TV). The Head of Regional Media Central provides media expertise to complement and evolve the local regions marketing mix in partnership with Brand, Sports, Culture and On-premise Marketing. She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels. Ultimately, the Regional Head of Media Central is accountable for the execution of all media outputs of event projects territory and always on media amplification (athletes, creators, earned coverage etc).