Head of Refractive (REF), MED SEA
Zeiss
Product ManagementProduct management of the REF portfolio, planning and coordinating product launches, maintaining competitor product information, benchmarking and comparisons, developing fight cards and talking points and product training.
KOL Management & Professional Education
Developing professional educational activities in collaboration with APAC Professional Education team to drive adoption of ZEISS REF product portfolioCustomer engagement, building and maintaining KOLsBusiness Development
Defining Customer Segmentation, market mapping and product alignment to market segmentsFormulating business development strategies for the REF business sector.Driving the execution of agreed strategies in the market to drive revenue development for the business sectors in collaboration with the country heads and country teams.Providing direction in areas of marketing and training developmentSales & Marketing
Implementing sales & marketing strategies for REF including new launchesDevelop leads and opportunities for REF devices and drive growth in consumables salesDevelop and implement effective selling tools and sales strategies to drive device revenues.Monitor sales and forecast accuracy during monthly funnel calls for both devices, consumables and digital solutions.Drive the ZEISS SMILE branding and demand with ZEISS B2B2Ccampaign in promoting SMILE Pro to create strong aware-ness Procedures across SEALead the Practice Development Consulting (PDC) Team to implement PDC StrategiesOther Responsibilities
Work closely with inventory planner to ensure sufficient inventory to meet customers’ demandsEnsure profitability within the given territory and segment.Develop pricing analysis, ROI and margin calculations for bundle dealsCollaboration with team members including driving performance and motivate the membersCoaching of the sales/ product management teamsInfluence and motivate country teams in the execution of the REF strategies.Any other duties & responsibilities as assigned by the managementEducation / Professional Certification
University degree in Medical, Ophthalmology, Science, Business Administration, Marketing or any related fieldExperience
Minimum 10 years of experience in Sales Management / Business Development in the medical device industry, preferably with ophthalmic productsMinimum 5 years of experience in a leadership role.Experience in marketing and product management preferable.Knowledge / Skills / Other characteristics
Excellent leadership skills with strong influencing skillsHigh customer orientationExcellent communication and negotiation skillsStrong business acumen and strategic mindsetAnalytical, good understanding of finance fundaments and numerateArticulate and strong selling and presentation skillsProcess oriented, structured and hands on in approachGood command of spoken and written English is a mustWorking conditions & Other Attributes.
Frequent travelling within SEA regionYour ZEISS Recruiting Team:
Chloe Tan
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