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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

What you’ll do:

 

This role is responsible for developing, implementing, and reporting on strategies for communications in one of SAP’s most significant Market Units (MUs) – United Kingdom & Ireland. You will create cross-audience external, executive, and internal communications plans based on SAP business objectives and the Global Communications strategy. You will manage relationships with multiple influencer groups to ensure alignment and efficiencies across SAP. A key part of the role is to educate, set, and communicate clear communications strategies and priorities with these groups, to ensure maximum communications impact.

 

This role builds and manages a strong framework of processes and reporting mechanisms that will ensure the UKI communications function is delivering excellent outcomes, maintaining high standards of accuracy and business alignment, and is scaling effectively to support the business.

 

In alignment with the VP Communications Europe Middle East & Africa (EMEA), and working within the integrated UKI communications team, this person will set annual ​plans and goals for the UKI, rolling up to regional and global priorities and KPIs. This person is also responsible for reporting progress on goals each quarter using SignalAI, our global reporting tool, to measure and analyse results; and use learnings and insights to drive a culture of continuous growth and excellence.

 

While this person will not have official management responsibility, they are responsible for the day to day supervision of the more junior members of the UKI comms team, which includes one integrated communications manager and one student intern.

 

The successful candidate will have close interaction and partnership with the EMEA communications team, the global communications team; UKI marketing team and the UKI MU Senior Executive Team; and across employee networks.  
 

Accountability:

 

The successful end-to-end communications strategy and execution for UKI. The success of the more junior team members within UKI communications.

 

Complexity:

 

This role is the operational link between the company's overall strategy, the specific market opportunities and challenges in UKI, and the communications priorities. Being able to manage and successfully prioritise multiple initiatives is critical. It also requires strong stakeholder management in terms of setting expectations.

 

Experience:

 

Able to set, communicate, and bring others along on a clear course to drive agreed outcomes in a fast-paced and often-changing landscape. Understanding of the business and media landscapes in United Kingdom & Ireland. Experience managing a budget transparently and to ensure maximum outcomes for investment. Skilled at fully leveraging available resources to drive the best results for UKI. Experience managing external agencies and being able to drive the best results in collaboration with agency partners. Experience in crisis communications and evolving regulatory requirements in EMEA & UKI. Able to interpret reports and data, and to apply insights and learnings to adjust the plan as appropriate throughout the year.

 

Communication:

 

Builds and maintains strategic partnerships with key decision makers internally. Ensures understanding, trust, and open cooperation on management level and below through effective and appropriate communication. Coaches and encourages team members to support their professional growth and development. Optimises communication style according to different stakeholders, situation, and media. Is a skilful storyteller across media and messages. Formulates clear management objectives and strategies and ensures understanding among team, agencies, and stakeholders. Communicates unpleasant messages in a timely and constructive manner; is a solution-finder.

 

Key Responsibilities and Tasks:

 

Aligning and focusing a regional communications strategy using the most impactful formats and channels, in concert with global and corporate objectives as well as regional and local needs. Deriving key communications objectives and strategies to support business objectives and strategies in consultation with internal stakeholders. Rigorous ability to plan where possible, and to communicate, discuss, and share plans internally, but also agility to adjust plans as situations evolve. Proven ability to counsel senior management in the capacity of a trusted advisor and respected subject matter expert on area(s) of expertise. Managing resourcing, staffing and budgets. Being hands-on as needed to personally develop and maintain relationships with tier one media, analysts, and influencers; to lead media events; and to coach and supervise spokespeople in media engagements. Channel the results of measurements as well as other outside-in intelligence (incl. media coverage analysis) into the processes for building the UKI communications strategy. Review and analyse impact, and adjust plans and content as necessary, keeping an open and agile mindset.

 

What you bring:

 

Experience & Language Requirements:

 

10+ years of experience in hands-on design and implementation of communications concepts and plans Experience in delivering integrated communications approaches to more than one influencer type (media, bloggers, analyst, governments officials, employee communications) English is either your native language or you have excellent English skills – both written and spoken Several years of people leadership responsibility Experience in change management communications Professional communicator who is not shy to express opinions and consult others on communications activities. Excellent diplomatic and networking skills Understanding of IT and business software market; know-how of SAP products; enthusiasm for technology and what it can achieve for communities Experience and affinity for new media and new communications technologies Comfortable with interpreting and contextualising implications of corporate strategy for the local activation of various communications disciplines Editorial experience a big plus

 

Education:

 

College and/or University Degree desired (or equivalent education) in relevant field

 

Meet the Team

 

About Global Communications

 

Global Communications (GC) is charged with protecting and enhancing the reputation of SAP and shaping public opinion among communities, customers and prospects as well as current and future talent. The teams develop strategic messaging, participate in vital dialogue and create content and programs relevant to their audience.

 

The Integrated Communications functions are responsible for planning and driving the execution of communications activities across multiple audiences. Integrated communications functions exist on the global, regional, and local levels.

 

 

 

​Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 417731  | Work Area: Communication  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: #LI-Hybrid.